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5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Publicity experts swear by becoming an author of something. You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. If your own website is geared toward a technical readership level, try writing a news release for the general public.

Writing 76
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 142
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What Are the New Rules of Marketing and PR?

wiredPRworks

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

Marketing 118
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Boris Johnson and what brands can learn from him

Mark My Words

All publicity is good publicity. The public forget the specifics but remember the emotion. Less, he refuses to even be embarrassed, and has nullified the most effective weapon that the press and the public once held over errant political careers – shame. Key learnings: Fame is generated by creating chaos.

Brand 68
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How to use the Public Relations department of an advertising agency

PR Conversations

As a leader and innovator in advertising , it is not surprising that Glenn and Denny Griswold asked the firm’s vice president, Marvin Murphy, to author chapter VII in their 1948 US book, Your Public Relations (being serialised here with monthly posts - to read other chapters in our series of posts, use this link to the book’s contents list.).

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Meeting CIPR President candidate Pete Holt

Stephen Waddington

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. Public relations needs a louder voice to engage with business, public sector and government.

Meeting 78
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If Yankee Stadium is the House that Ruth Built, We’re the PR Agency That HP Built

Ishmael's Corner

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. Uncategorized business storytelling corporate communications global public relations HP public relations' The loss involved more than just revenue.

Agency 130