Trending Articles

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PR finally gets its flowers at Cannes Lions

Steve Barrett on PR

Golin UK’s The Misheard Version for Specsavers featuring singer Rick Astley took home the PR Lions Grand Prix, its second of the week; Edelman and Weber Shandwick also struck Gold.

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How PR Shields Cyber Tech Companies from Reputation Risks

5W PR

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. Cyber tech companies operate in a field fraught with potential threats and vulnerabilities. The nature of the area can sometimes lead to unforeseen incidents that can negatively impact their reputation and it can even impede the company from achieving set business objectives.

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Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative

Onclusive

The post Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative appeared first on Onclusive.

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How & Why to Include Multimedia in Press Releases & Earnings Updates

Business Wire

Are you relying on plain text press releases to communicate your news? Multimedia has the power to transform your releases, capturing audience attention at a time when this is increasingly more challenging. Traditional text-based news releases are giving way to dynamic, multi-dimensional messages enriched with multimedia.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5 steps to developing a content style guide for consistent brand messaging

Agility PR Solutions

Content is king in this digital age, and brands with a solid content strategy are poised to gain a strong competitive advantage. But, at any one time, a brand devoted to content is likely to have several different people (or even departments) working on different kinds of content. Maybe you have an SEO specialist working […] The post 5 steps to developing a content style guide for consistent brand messaging appeared first on Agility PR Solutions.

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Top PR CRM Tools for Public Relations Success in 2024

Prowly

Working on your PR without a proper plan or the right tools can get a bit rough. What a good PR CRM might offer is more time (and relevant data). With the right tool’s help and the right features, you can skip the repetitive tasks and automate many others. And to help you choose the […] The post Top PR CRM Tools for Public Relations Success in 2024 appeared first on Prowly Blog.

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Content marketing for small businesses: A comprehensive guide

Agility PR Solutions

In the world of marketing, content is king. For small businesses aiming to make a big impact, mastering the art of content marketing is crucial. By creating and distributing valuable, relevant, and consistent content, small businesses can attract and retain a clearly defined audience. This approach not only helps in building brand awareness but also […] The post Content marketing for small businesses: A comprehensive guide appeared first on Agility PR Solutions.

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The AI Bubble: Avoid Falling for the Hype

Stern + Associates

Promoters claim AI is so powerful that it is close to being sentient. The reaction by Paul Romer – Nobel Laureate Economist and Boston College professor who has been following the tech sector for four decades – is that close only counts in horseshoes and hand grenades. Since he clarified the fundamental difference between the dismal economics of scarce objects and the much more optimistic economics of ideas , Romer has seen wave after wave in which the tech sector uses this insight as an excuse

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Top 7 Muck Rack Alternatives You Should Consider in 2024 (Features & Pricing)

Prowly

Pinpointing the perfect PR tool to match your needs can feel daunting. What’s worse, it comes with costs: both in time and missed opportunities in your PR actions. Well, we cut through the clutter. You’ll find here 7 Muck Rack alternatives for PR specialists with their pros and cons, and pricing: Prowly Presspage Meltwater AgilityPR […] The post Top 7 Muck Rack Alternatives You Should Consider in 2024 (Features & Pricing) appeared first on Prowly Blog.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Unlocking the Power of AI to Transform Your Marketing Strategy

Inbound PR

The marketing world has been significantly transformed by the advent of artificial intelligence (AI). With AI's ability to streamline processes, enhance personalisation, and boost content quality, savvy marketers are leveraging its power to stay ahead of the curve. I use AI every day for various content marketing activities and I save at least double the time if not more thanks to Gen AI these days and especially ChatGPT that I am a huge fan of not just for content creation but also for research

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How Travel PR Drives Engagement and Customer Loyalty

5W PR

Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out. Here is what an effective PR strategy should look like.

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How AI-driven tools can enhance media monitoring in PR campaigns

Agility PR Solutions

With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is intriguing is how AI’s influence over media monitoring shapes […] The post How AI-driven tools can enhance media monitoring in PR campaigns appeared first on Agility PR Solutions.

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#MediaMonday – Erin Thorburn

HMA Public Relations

Check out our latest #MediaMonday update on Erin Thorburn, who shares the news about the launch of her media outlet, The Best of the Southwest! Find out what readers can expect from Erin's outlet in this post. Take a look!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2024 Vuelio Pricing – How Much is Vuelio?

Prowly

Vuelio is popular PR and communications software used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a global reach. […] The post 2024 Vuelio Pricing – How Much is Vuelio?

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9 top tips for getting the best out of Cannes

Steve Barrett on PR

PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.

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How Public Relations Humanizes AI Innovations

5W PR

Artificial intelligence often conjures images of rogue robots from sci-fi movies. However, AI is fundamentally a collection of smart tools designed to optimize and perform tasks. These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them.

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New research reveals an alarming customer experience decline, and consumers say AI is making things worse—marketers’ efforts need refining

Agility PR Solutions

The seamless customer experience has become marketing’s insurmountable hill—despite all the technology that explicitly offers potential solutions, communicators keep struggling with this fundamental concept. But with the help of AI, things are getting better, right? Unfortunately, no—in fact, new research from customer management industry-focused market intelligence firm Customer Management Practice (CMP) revealed an unexpected trend […] The post New research reveals an alarming customer e

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Top Crisis Communication Plan Examples for Your Business

PR Fuel

You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid. Read More The post Top Crisis Communication Plan Examples for Your Business appeared first on eReleases.

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How to Create a Data-Driven PR Strategy in 2024

Prowly

You can’t improve on what you don’t measure. In public relations, it’s easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you’re working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […] The post How to Create a Data-Driven PR Strategy in 2024 appeared first on Prowly Blog.

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How to Do Email Outreach in 5 Simple Steps

Buzzstream

If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder. Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam. Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix.

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Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust

5W PR

The cyber tech industry operates in a digital Wild West, with data breaches becoming increasingly common. Malware and cyber criminals are constantly evolving, posing constant threats. Trust is crucial in this dangerous landscape. Companies that can show they have strong digital defenses gain a significant advantage. Cybersecurity PR serves as a bridge, promoting trust, transparency, and a strong reputation in the industry.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Social media content strategy for PR agencies: 5 tactics to win new clients

Agility PR Solutions

Is your PR agency winning at social media, or nowhere near the race? While a fantastic website serves as a base, it is insufficient today. Social media must be included in a successful PR plan to foster connections and new clients. But how do you stand out and make your audience aware of your work? […] The post Social media content strategy for PR agencies: 5 tactics to win new clients appeared first on Agility PR Solutions.

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Why does your company need an effective announcement timeline?

Axia PR

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires. A misstep in a news announcement can make clients and employees feel frustrated and lose trust. Here are some of our stories and recommendations for creating successful company announcement timelines.

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Coffee with a Journalist: Stephanie Palazzolo, The Information

OnePitch

Stephanie Palazzolo is an AI reporter at The Information covering artificial intelligence startups, VCs, tech giants and research. Stephanie also writes AI Agenda, The Information's daily newsletter.

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Continuing Education Is Always a Good Thing

HMA Public Relations

Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Turning Early Career Detriments into Success

Culpwrit

Even before the balloons were dropped and the tassels were shifted to the left side of graduation caps, the Class of 2024 was laser focused on their careers. Some already landed jobs, while others anxiously awaited responses to their multiple applications. At DePaul University last week, graduates of the PRAD MA program heard from… Continue reading Turning Early Career Detriments into Success The post Turning Early Career Detriments into Success appeared first on Culpwrit.

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Corporate climate commitment: Although consumers have their doubts, 96% of workers say their firms now have or soon will have a climate action plan

Agility PR Solutions

Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well. Although virtually all businesses have made this commitment, consumers are skeptical about many of those claims because […] The post Corporate climate commitment: Although consumers have their doubts, 96% of workers say their firms now have or s

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Top 5 Tips for Navigating Pride PR Respectfully and Effectively

Landis PR

By Makenzi Jordan Rodriguez Although Pride Month is celebrated in June, it should be incorporated into an organization’s values year-round. Every organization should strive to celebrate and embrace diversity, inclusivity, and equality and show support for LGBTQ+ colleagues throughout the year. Pride Month offers many opportunities to demonstrate allyship and authentic support.