Trending Articles

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The evolution of the greenwashing discussion: a media analysis

Onclusive

In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved.

Analysis 195
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Trends in Restaurant Loyalty Programs

Ronn Torossian

Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get.

Trends 195
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4 new social media features you need to know about this week

PR Daily

Updates from LinkedIn, Instagram and Twitter. Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all. We’ve got you covered. Here’s what you need to know about this week.

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8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023

Garrett Public Relations

As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks.

Twitter 134
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Super Bowl Ads draw attention even before the big game

NewsWhip

Just last year, advertisers paid an average of 6.5 million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast.

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Have your AI Pitch my AI, We’ll Do Lunch

Flack's Revenge

“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. It has been a massive buzz creator since OpenAI unveiled it late last year. ChatGPT is a perfect PR vehicle, a nice tech pick-me-up in an age when many are feeling burned by tech. It is fun to kick the tires, and people like sharing their experiences.

Pitching 152
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AI is getting better at recognizing AI, tech layoffs hurt diversity and more

PR Daily

Plus: The biggest challenges for content marketing. The good news is that there’s a new tool that will help humans detect when a post is written by AI tools like ChatGPT. The bad news is it doesn’t really work. Don’t take our word for it.

B2C 130
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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

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What we learned from our 2023 brands report

NewsWhip

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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How to use competitor mapping to stay on top of your PR campaigns

Agility PR Solutions

Did you know that the average PR team only track five metrics when crafting a new campaign?

How To 90
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Join Us in Celebrating Our Enhanced, Comprehensive Marketing Services

PR 20/20

T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. Ready North was built on a pioneer mindset.

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Lessons in plain language from federal government’s bad ‘report card’

PR Daily

The average writing grade for 21 executive branch agencies was C in 2022 according to the Center for Plain Language’s Federal Plain Language Report Card.

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Zilanthropy

HMA Public Relations

Participating in workplace volunteerism or volunteering one’s own time can make a huge difference in our community. Read more from Scott Hanson on Gen Z's involvement in philanthropy and how it helped him create a new word in this post. Odds and Ends community relations gen z giving philanthropy

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make.

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3 fundamental tactics all PR campaigns should include

Agility PR Solutions

If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted.

Agency 85
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Edelman Trust Barometer 2023 upsets the PR Twitterati

Stuart Bruce

Step back a few years and it seemed the entire PR industry (as it exists on Twitter, LinkedIn and blogs) fawned over Edelman’s annual launch … Business corporate communications public relations Research

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Ticketmaster faces another test, Musk conducts a weird test and more

PR Daily

Plus: Why you’re so burned out on trendy buzzwords. Ticketmaster has another chance to get it right — or very wrong. Months after the Taylor Swift tour debacle , another of the most popular artists in the world has announced a world tour, with tickets to be sold by Ticketmaster.

Privacy 122
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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#MediaMonday – Craig Harris

HMA Public Relations

Today’s #MediaMonday profile comes to us from Craig Harris, editor-in-chief of The Coronado News, a direct mail weekly newspaper, newsletter and daily website with local and national news, sports and financial coverage. Meet Craig and learn more about this publication launching on Jan. in this post!

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what?

Ethics 74
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Brands and businesses report improved operations and CX after digitization

Agility PR Solutions

New research from ratings and reviews platform GoodFirms identifies and analyzes the current state of digital businesses, including the key driving factors, opportunities, barriers, and future scope of businesses in digitization.

Report 85
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Owning public relations as a management discipline

Stephen Waddington

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How brands should respond to TikTok’s ‘deinfluencing’ trend

PR Daily

It comes down to knowing your influencer. Influencer marketing is a $16.4 billion industry. From TikTok to Instagram to YouTube to LinkedIn, it’s a rapidly maturing business segment that should be part of most marketer’s toolkit.

Trends 122
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Fast-Track Efficient Innovation by Embracing Intellectual Honesty

Stern + Associates

Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance. What else can they add to their strategic toolbox to help learning and creativity thrive in their culture?

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This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Ethical Voices

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical?

Ethics 64
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7 targeted content marketing tips for startups

Agility PR Solutions

Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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What Automotive PR Pros Should Know About ChatGPT

Bianchi Biz Blog

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs ( The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ).

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Worksheet: Set your intentions

PR Daily

Work through this for yourself and with your team. Are your new year’s resolutions already being crowded out by your everyday demands? If so, you’re not alone. But don’t give up yet!

Exercises 128
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Why Have My Social Media Ads Stopped Working?

Prohibition

Wondering how to make your social media ads work? Confused as to why your Instagram campaigns don’t convert? Have you seen a huge drop off in ad results since last Summer? Are you unsure how to improve sales without taking massive risks? We hear you. The trouble is, you’re not alone.