Ronn Torossian
JULY 4, 2025
Learn how to align PR campaigns with customer personas to create targeted messages that resonate with specific audience segments and drive better results. The post Mapping PR Objectives To Customer Personas appeared first on.
Prowly
JULY 2, 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by looking at things like media mentions, website visitors, search engine rankings, and how much your brand stands out compared to others.
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Remote PR Jobs
JUNE 30, 2025
If you're just starting out in public relations or pivoting from a different communications role, chances are you've come across the term media relations. Maybe you're wondering what a media relations specialist actually does, or how media relations fits into the bigger picture of PR. This guide is here to walk you through all the details. What Is Media Relations?
Agility PR Solutions
JUNE 30, 2025
The world of public relations is modernizing at a rapid pace. In 2025, the lines between PR, content marketing, journalism, and digital media are more blurred than ever. With this convergence comes a critical mindset shift—today’s PR professionals must start thinking like content editors to stay competitive, relevant, and effective. Gone are the days when […] The post Why every PR pro should think like a content editor in 2025 first appeared on Agility PR Solutions.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Notified
JULY 3, 2025
“We never had an easy and digestible way to inform our global associates of our weekly news and happenings. The Notified News Brief completely changed that.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR Daily
JUNE 30, 2025
Writing tips that play on the mind. Kerry Sheahan is account director at Browser Media. Marketing, and in particular copywriting, is intrinsically linked with psychology. By tapping into your audience’s psyche, you can understand their needs, motivations and decision-making process and use this information to influence their thinking and behavior.
Agility PR Solutions
JUNE 30, 2025
Over time, the capacity to investigate an organization’s reputation has been altered by 24-hour news channel broadcasts, the viral nature of social media, and the rapid release of online reviews. Although numerous associations know they should” keep an eye on the media,” not everyone understands the important difference between media monitoring and media intelligence.
PRSay
JULY 1, 2025
The integration of generative AI into search engines has quietly ushered in a seismic shift for newsrooms, and that disruption is now forcing brands and PR professionals to rethink how earned media works. As Google rolls out AI Overviews and AI Mode, users increasingly get their news in chatbot-style summaries. The result is fewer clicks to publisher sites, fewer pageviews, and an existential threat to traditional journalism.
Stuart Bruce
JULY 2, 2025
AI is undoubtedly transformative, but defining what this really means requires navigating a sea of over-hyped reports commissioned to help companies selling AI products and … © Stuart Bruce - Hype-free, realistic research on AI benefits was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
JULY 2, 2025
Learn how to create effective visual content for social media with tips on storyboarding, vertical video, platform-specific formats, branding and measuring success. The post Launching A Visual-First Communications Campaign appeared first on.
PR Daily
JULY 1, 2025
AIO is a wakeup call for PR pros. The rise of AI overviews (AIO) is rapidly changing online visibility, demanding that PR and communications professionals adapt their strategies or risk fading into obscurity. “AIO is like two-thirds of the page at this point…you’re literally disappearing into the shadows if you’re not addressing the issue,” Rochelle Thielen, CEO of Traject Data , said.
Agility PR Solutions
JULY 6, 2025
Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey conducted by the Public Relations Global Network (PRGN) firms and their clients must not lose sight of another challenge—a significant transformation in how companies perceive and develop brand influence. […] The post New PRGN research reveals what today’s brands must do to stay credible and connected first appeared on Agility PR Solutions.
5W PR
JULY 7, 2025
Public relations strategies for gaming platforms need a fresh approach to connect with Gen Z and Gen Alpha audiences. These digital natives, born between 1997-2012 and 2010-2024 respectively, respond differently to traditional marketing methods compared to previous generations. Their media consumption habits center around mobile devices, social platforms, and authentic content from trusted voices.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Reputation Us
JULY 2, 2025
Special RepBlog series authored by ReputationUs’s 2025 intern, Sydney Webb. Today’s political, social, and economic landscapes are unpredictable and ever-changing. As an industry dependent on public sentiment, changes in these landscapes are mirrored in public relations (PR). Therefore, today’s PR leaders must continue to grow alongside their audiences.
Ronn Torossian
JUNE 30, 2025
Learn how small businesses can build thought leadership through strategic content, social media and internal expertise, without needing large budgets The post How To Generate Thought Leadership Without A Big Budget appeared first on.
PR Daily
JUNE 30, 2025
Plus: Can you spot the AI videos; major food distributor gives repetitious statements on hack. Flying in the summer is always a gamble. Will you have blue skies and smooth sailing or a nightmare spate of storms that will leave you longing for your cubicle again? This weekend, it was unfortunately the latter for passengers flying Delta through its primary hub of Atlanta.
Agility PR Solutions
JULY 1, 2025
Media outreach builds brand visibility through strategic connections with journalists and influencers. In 2025, PR tools streamline this process, saving time and boosting results. Here we look at the essential features to look for in media outreach tools, and practical tips for optimizing outreach campaigns. Why Media Outreach Tools Are Critical for PR Success Media […] The post 4 essential features to look for in media outreach tools first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
5W PR
JULY 6, 2025
Social media has become an indispensable tool for defense technology companies looking to connect with stakeholders, showcase innovations, and manage their public image. With platforms like LinkedIn, Twitter, and YouTube offering unique opportunities for engagement, defense tech organizations must develop strategic approaches that balance transparency with security requirements.
Garrett Public Relations
JULY 2, 2025
Are you including trade publications in your PR strategy? Here are four reasons you should: 1) Your customers and your prospects are most likely looking at trade publications when they’re researching vendors to work with and buy from. 67% of executives surveyed say that having a presence in trade media The post Why Trade Publications Should Be Part of Your B2B PR Strategy appeared first on Garrett Public Relations.
Ronn Torossian
JULY 3, 2025
Learn how to transform email newsletters into powerful media channels that drive engagement and ROI with editorial content strategies and growth tactics The post How to Position Newsletters as Powerful Media Channels appeared first on.
PR Daily
JULY 1, 2025
Including X, Meta, TikTok and more. Happy July, PR pros and comms teams! Before you head out for the holiday, check out some updates to your favorite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this week. X As a part of its broader strategy to boost ad revenue and improve the platform, X will soon move to charge advertisers based on the size of their ads in the feed, rather than j
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JULY 1, 2025
The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling, real-time engagement, and data-driven strategy. Today’s professionals aren’t just brand messengers—they’re brand builders, responsible for creating authentic connections with audiences who […] The post How PR and marketing are evolving in a digital-first era first appeared on
5W PR
JULY 4, 2025
Patient stories shape how people understand and connect with healthcare technology. When Cleveland Clinic shared Mark’s journey with their remote monitoring platform, showing how it helped him recover from heart surgery at home, website engagement increased by 156% and appointment requests rose 48%. Real patient experiences like this demonstrate technology’s human impact while building trust in health innovations.
NewsWhip
JULY 3, 2025
2025 has seen a continued acceleration of fragmented media and rapid narrative shifts, further highlighting the need for precise real-time intelligence. At NewsWhip, we remain dedicated to empowering brands, publishers, and communications teams with industry-leading tools that simplify navigating this complex landscape. Here’s a look at our key releases this year.
Ronn Torossian
JULY 6, 2025
Learn how strategic packaging design and storytelling can communicate vision during leadership changes, build stakeholder trust, and create compelling media narratives. The post Using Packaging To Communicate A Clear Future Vision During Leadership Changes appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR Daily
JULY 3, 2025
Why PR pros should be measuring more than numbers. Historically, PR success has been determined by metrics such as media coverage, impressions and engagement rates. But the need to connect communication strategies directly to an organization’s bottom line goes beyond numbers alone. The shift towards measuring business relationships, alongside traditional metrics, enhances strategic value and ensures that communication initiatives contribute to organized success.
Agility PR Solutions
JUNE 30, 2025
In 2025, when every scroll, every headline, and every notification competes for attention, people crave one thing more than ever: well-being. And not just on weekends or vacations. They want it during work hours, too. It’s no longer just about salary or job titles. Health and peace of mind have become the real perks. That’s […] The post PR strategies to promote corporate health and wellness programs for employees first appeared on Agility PR Solutions.
5W PR
JUNE 30, 2025
Marketing technology and public relations stand at a turning point as privacy regulations reshape data practices, voice search changes content strategies, and immersive experiences redefine brand storytelling. Recent studies show that 65% of consumers now interact with brands through voice-enabled devices, while 83% expect companies to protect their personal data proactively.
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