PR for Anyone

OCTOBER 15, 2024

I recently appeared on *Good Day DC* as a lifestyle contributor, which is always an exciting experience. As a regular guest on the show, I get to share tips and tricks that make everyday life just a little bit easier, and this time was no exception. Whether you’re clasping jewelry, wrapping gifts, or struggling to open stubborn jars, I’ve got some fun and practical life hacks that can save you time and energy.

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Travel Fashion YouTube Interviews 130

Agility PR Solutions

OCTOBER 13, 2024

Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.

How To 140

How To Resources Reputation Industry 140

Sword and the Script

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou

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B2B Survey Study Financial 143

PRSay

OCTOBER 14, 2024

Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo

Creativity 88

Creativity Fashion Instagram Study 88

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

B2B 78

B2B Company Publicity Marketing 78

Agility PR Solutions

OCTOBER 13, 2024

The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.

SEO 95

SEO Engineering Publicity 95

Institute for Public Relations

OCTOBER 8, 2024

Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.

Media Relations 105

Media Relations Communications Media Report 105

Prowly

OCTOBER 9, 2024

Writing 197

Writing How To 197

Medianet Australia

OCTOBER 9, 2024

Hi Steve! Congratulations on your new role at WIN Television! Could you tell us a little bit more about this? How did your experience in other roles prepare you and have you always wanted to be a Broadcast Journalist?

Interviews 98

Interviews Television Media 98

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

OnePitch

OCTOBER 8, 2024

Pilar Guzmán is the Editorial Director at Oprah Daily. During the episode, Pilar discusses why she favors subject lines that read like a headline, the evolution of pitch language, and how you can best showcase assets and sources in your pitch.

Pitching 98

Pitching Media 98

Agility PR Solutions

OCTOBER 9, 2024

In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency across various platforms, ensuring your brand remains recognizable and trustworthy. Especially during crises, appropriate imagery can swiftly convey transparency […] The post Crafting a memorable brand: 5 ways that images speak l

Brand 104

Brand Branding Reputation Publicity 104

5W PR

OCTOBER 11, 2024

Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. In today’s transparent and interconnected world, the importance of cultivating and maintaining trust has reached unprecedented levels.

Corporate 78

Corporate Communications Employee Crisis Management 78

NewsWhip

OCTOBER 9, 2024

We live in a world that’s mediated by the videos and content that appear on our glowing screens. The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. We’re being programmed each day – and we have no idea how. NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world.

Viral 78

Viral Privacy Ethics Technology 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

HMA Public Relations

OCTOBER 10, 2024

It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!

Communications 86

Communications 86

OnePitch

OCTOBER 15, 2024

Maxwell Millington is the Entertainment Reporter at Axios. During the episode, Max explains his role at Axios, how he prioritizes emails based on their importance in streaming, entertainment, and sports, and his tips for PR pose to best determine what news to pitch and what sources to provide.

Sports 65

Sports Pitching Report Media 65

Agility PR Solutions

OCTOBER 13, 2024

To win at gambling PR often requires a good spokesman. Choosing an ideal spokesperson for a casino involves understanding both the target audience and the brand’s identity. A spokesperson needs to embody the casino’s values, appeal to its clientele, and enhance its image. Let’s explore real-life examples of successful casino spokespersons and analyze what made […] The post 8 great casino spokespersons, including James Bond, J.

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Examples Branding Brand Publicity 84

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

Consumer 78

Consumer Brand Branding Crisis Management 78

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Notified

OCTOBER 9, 2024

Our short guide provides key tips to help you measure return on investment and enhance impact.

Measurement 108

Measurement Publicity 108

Axia PR

OCTOBER 15, 2024

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!

Insurance 62

Insurance Insurance Crisis Communications Crisis 62

OnePitch

OCTOBER 10, 2024

It's that time of year when products are on display! With Black Friday right around the corner and Christmas not long after, it's time to start planning who to pitch!

Pitching 81

Pitching Report Consumer 81

Agility PR Solutions

OCTOBER 8, 2024

Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to generate personalized and data-driven content that resonates with target audiences. 2.

Trends 100

Trends Publicity Marketing Technology 100

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

5W PR

OCTOBER 10, 2024

The holiday season presents a unique opportunity for alcohol brands to boost sales and create lasting customer relationships. By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand. Seasonal Packaging The most popular option in terms of seasonal packaging is limited edition designs.

Strategy 78

Strategy Marketing Retail Consumer 78

Culpwrit

OCTOBER 8, 2024

While one of the pandemic side-effects has been a nationwide drop in student engagement in extra-curricular activities, PR students at several universities are developing creative ways to increase participation and positive awareness of the public relations profession. I recently had the opportunity to participate in a unique PRSSA chapter program at DePaul.

Creativity 76

Creativity Publicity 76

PRSay

OCTOBER 15, 2024

“Culture is important,” Cheron Porter, APR, said. “If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlot

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Mark My Words

OCTOBER 12, 2024

WSJ While British Gen Xers and boomers have been conditioned by traditional media to revere the royals, younger generations are more skeptical, polls show. “To be relevant, the institution will need to change and will need to embrace strong women,” says Mark Borkowski, a British public relations adviser who has worked with numerous celebrities. By necessity, Kate will have to more actively take her place on center stage, he says.

Publicity 60

Publicity Media 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 9, 2024

Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.

Technology 95

Technology Data Financial System 95

5W PR

OCTOBER 9, 2024

Italian beauty is making a significant impact in the U.S. market, as highlighted by the recent “ Beauty Made in Italy: See What’s New/What’s Next” event in NYC, hosted by the Italian Trade Agency and Cosmetica Italia. 5W Beauty attended the event, observing firsthand how Italy has emerged as a leader in an industry driven by innovation, quality, and sustainability.

Brand 78

Brand Branding Consumer Agency 78

Buzzstream

OCTOBER 10, 2024

Links can cost anywhere from $25 to $5,000 per link. Pricing for links can vary widely. Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. Working with an agency vs doing it alone will change the pricing. Different tactics will have different costs. The quality of a link also contributes to the cost.

Analysis 62

Analysis Digital PR SEO Agency 62