Personal PR

Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO.

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Top Tips For Handling A PR Crisis

Personal PR

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

How and Why the PESO Model Creates PR Success

Personal PR

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. Digital PR

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Don’t Let Your Headline Get Cut Off!

Personal PR

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

CEOs still need to step it up on social media!

Personal PR

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now!

4 SEO trends communicators should track

Personal PR

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. Digital PR Social Media Publicity Online PR page rank SEO

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Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media?

Don’t Let Your Headline Get Cut Off!

Personal PR

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is it your turn to take the Ice Bucket Challenge?

Personal PR

In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe.

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Personal PR on the Global Stage

Personal PR

I haven’t been contributing to this blog, I know in quite some time (I mean SOME time). I edit and produce for my clients. Always the plumber with the leaky faucet, but no more. Do as I say, not as I do right?

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […].

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

CEOs still need to step it up on social media!

Personal PR

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now!

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […].

Is your social media presence hurting your job search?

Personal PR

You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com.

Is your social media presence hurting your job search?

Personal PR

You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com.

Personal PR on the Global Stage

Personal PR

I haven’t been contributing to this blog, I know in quite some time (I mean SOME time). I edit and produce for my clients. Always the plumber with the leaky faucet, but no more. Do as I say, not as I do right?

CEOs who aren’t using social media are doing their organizations a massive disservice.

Personal PR

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog.

Is it your turn to take the Ice Bucket Challenge?

Personal PR

In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe.

Why your managing partners need to be on social media

Personal PR

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations?

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

About Social Influencer Marketing

Personal PR

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. I thought I’d share the webinar with you (click on the link above to listen; such good information!) as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself. A study on the 1940 U.S.

Storytelling Tips to Make Your Brand More Relatable

Personal PR

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Is outsourcing social media right for you?

Personal PR

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

CEOs still need to step it up on social media!

Personal PR

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As the graphic shows […].

Is your social media presence hurting your job search?

Personal PR

You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com Social media can make or […]. Digital PR Online Reputation Personal Brand Personal Publicity for Executives job personal PR public REPUTATION search

Personal PR on the Global Stage

Personal PR

I haven’t been contributing to this blog, I know in quite some time (I mean SOME time). I edit and produce for my clients. Always the plumber with the leaky faucet, but no more. Do as I say, not as I do right? Had to share this great blog post (continue reading here), but here’s […]. Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Brand Public Relations digital persona mangement personal branding personal pr

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

CEOs who aren’t using social media are doing their organizations a massive disservice.

Personal PR

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog. Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today […].

Is it your turn to take the Ice Bucket Challenge?

Personal PR

In honor of those whose lives have been affected by #ALS, Jaffe, the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. Click the video above to watch the Jaffe team make their contribution to the worldwide #IceBucketChallenge phenomenon. Jaffe has nominated the entire Legal […].

Why your managing partners need to be on social media

Personal PR

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing […]. Digital PR GETTING PERSONAL WITH PR Personal Publicity for Executives

Why your managing partners need to be on social media

Personal PR

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media ROI – it takes a village

Personal PR

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Sephora Will Close All Locations June 5th

Flack Me

Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April