Expert insights. Personalized for you.
I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. I thought I’d share the webinar with you (click on the link above to listen; such good information!) as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself. A study on the 1940 U.S. MORE
By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. MORE
By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1. MORE
The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. MORE
“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. MORE
By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. Digital PR Social Media Publicity Online PR page rank SEO MORE
Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes. MORE
You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com. MORE
The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. MORE
“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO MORE
PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. MORE
The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. MORE
Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […]. MORE
Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. MORE
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As the graphic shows […]. MORE
AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. MORE
Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s. MORE
Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. MORE
Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. MORE
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. MORE
Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media MORE
PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh PR. Digital PR Backlinks SEO MORE
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! MORE
The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […]. MORE
AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. MORE
What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog. Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today […]. MORE
In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. MORE
You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com Social media can make or […]. Digital PR Online Reputation Personal Brand Personal Publicity for Executives job personal PR public REPUTATION search MORE
You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com. MORE
I haven’t been contributing to this blog, I know in quite some time (I mean SOME time). I edit and produce for my clients. Always the plumber with the leaky faucet, but no more. Do as I say, not as I do right? Had to share this great blog post (continue reading here), but here’s […]. Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Brand Public Relations digital persona mangement personal branding personal pr MORE
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! MORE
Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing […]. Digital PR GETTING PERSONAL WITH PR Personal Publicity for Executives MORE
Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform! MORE
Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? MORE
The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. Digital PR MORE
In honor of those whose lives have been affected by #ALS, Jaffe, the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. Click the video above to watch the Jaffe team make their contribution to the worldwide #IceBucketChallenge phenomenon. Jaffe has nominated the entire Legal […]. MORE
Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? MORE
In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. MORE
Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media MORE
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. MORE
Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people. MORE
Personal PR
JANUARY 29, 2020
AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs.
Personal PR
JANUARY 29, 2020
AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs.
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Personal PR
AUGUST 6, 2019
PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO.
Personal PR
JULY 30, 2019
Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists.
Personal PR
APRIL 2, 2019
The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media.
Personal PR
MARCH 21, 2019
By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results.
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Personal PR
JULY 31, 2019
Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media
Personal PR
JULY 31, 2019
Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media
Personal PR
JULY 30, 2019
Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!
Personal PR
MAY 7, 2018
“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.
Personal PR
APRIL 2, 2019
The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. Digital PR
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Personal PR
SEPTEMBER 21, 2018
By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. Digital PR Social Media Publicity Online PR page rank SEO
Personal PR
JULY 7, 2015
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now!
Personal PR
AUGUST 18, 2015
Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media?
Personal PR
MAY 7, 2018
“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO
Personal PR
AUGUST 27, 2014
In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe.
Personal PR
AUGUST 12, 2017
The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […].
Personal PR
AUGUST 12, 2015
The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.
Personal PR
APRIL 30, 2014
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.
Personal PR
AUGUST 12, 2015
The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.
Personal PR
JULY 7, 2015
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now!
Personal PR
JUNE 1, 2015
You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com.
Personal PR
JUNE 1, 2015
You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com.
Personal PR
FEBRUARY 18, 2017
Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […].
Personal PR
AUGUST 27, 2014
In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe.
Personal PR
AUGUST 9, 2014
Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations?
Personal PR
APRIL 30, 2014
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.
Personal PR
MARCH 26, 2014
I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. I thought I’d share the webinar with you (click on the link above to listen; such good information!) as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself. A study on the 1940 U.S.
Personal PR
FEBRUARY 13, 2014
By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.
Personal PR
JANUARY 31, 2014
Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.
Personal PR
AUGUST 18, 2015
Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.
Personal PR
JULY 7, 2015
As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As the graphic shows […].
Personal PR
JUNE 1, 2015
You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters. By Sarah K. White | CIO.com Social media can make or […]. Digital PR Online Reputation Personal Brand Personal Publicity for Executives job personal PR public REPUTATION search
Personal PR
MAY 8, 2015
I haven’t been contributing to this blog, I know in quite some time (I mean SOME time). I edit and produce for my clients. Always the plumber with the leaky faucet, but no more. Do as I say, not as I do right? Had to share this great blog post (continue reading here), but here’s […]. Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Brand Public Relations digital persona mangement personal branding personal pr
Personal PR
MAY 27, 2014
Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.
Personal PR
SEPTEMBER 9, 2014
What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog. Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today […].
Personal PR
AUGUST 27, 2014
In honor of those whose lives have been affected by #ALS, Jaffe, the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. Click the video above to watch the Jaffe team make their contribution to the worldwide #IceBucketChallenge phenomenon. Jaffe has nominated the entire Legal […].
Personal PR
AUGUST 9, 2014
Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing […]. Digital PR GETTING PERSONAL WITH PR Personal Publicity for Executives
Personal PR
AUGUST 9, 2014
Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.
Personal PR
MAY 27, 2014
Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.
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