Personal PR

OCTOBER 5, 2020

The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Social Media 78

Social Media Digital PR Media 78

Personal PR

OCTOBER 5, 2020

The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Digital PR 78

Digital PR 78

Personal PR

SEPTEMBER 20, 2020

With social media and the gig economy, it has become essential to embrace personal branding. Here are the reasons why it’s more important than ever. Whether you know it or not, you have a personal brand. Internet search results are the first impression people will have of you. Is it a good one?

Brand 78

Brand Branding Digital PR Social Media 78

Personal PR

JANUARY 29, 2020

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs.

Pitching 78

Pitching Brand Branding Communications 78

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

Personal PR

JANUARY 29, 2020

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs.

Pitching 78

Pitching Brand Branding Communications 78

Personal PR

OCTOBER 5, 2020

The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

SEO 60

SEO Digital PR 60

Personal PR

OCTOBER 5, 2020

The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Crisis 60

Crisis Digital PR 60

Personal PR

OCTOBER 5, 2020

The post Here’s Why Social Media is a Top PR Platform! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Social Media 60

Social Media Media Digital PR 60

Personal PR

OCTOBER 5, 2020

The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Digital PR 60

Digital PR 60

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Personal PR

OCTOBER 5, 2020

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. Digital PR

SEO 60

SEO Trends Communications Digital PR 60

Personal PR

OCTOBER 5, 2020

The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Social Media 60

Social Media Brand Branding Media 60

Personal PR

OCTOBER 5, 2020

The post Don’t Let Your Headline Get Cut Off! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Digital PR 60

Digital PR 60

Personal PR

AUGUST 9, 2019

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity and online reputation management specialist working with executives on social media, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the […]. The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Brand Branding Media 60

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

Personal PR

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR. Digital PR Backlinks SEO

SEO 60

SEO Google Digital PR 60

Personal PR

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh PR. Digital PR Backlinks SEO

SEO 60

SEO Google Digital PR 60

Personal PR

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh PR. Digital PR Backlinks SEO

SEO 60

SEO Google Digital PR 60

Personal PR

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR. Public Relations crisis management PR crisis Using Social Media

Crisis 60

Crisis Reputation Resources Digital PR 60

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Facebook

Personal PR

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media

Crisis 60

Crisis Reputation Resources Brand 60

Personal PR

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media

Crisis 60

Crisis Reputation Resources Brand 60

Personal PR

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Social Media 60

Social Media Print Reputation Brand 60

Personal PR

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Social Media 60

Social Media Print Reputation Brand 60

Personal PR

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Social Media 60

Social Media Print Reputation Brand 60

Personal PR

APRIL 2, 2019

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Advertising 60

Advertising Advertising Media Strategy 60

Personal PR

APRIL 2, 2019

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh PR. Digital PR

Advertising 60

Advertising Advertising Media Strategy 60

Personal PR

APRIL 2, 2019

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. Digital PR

Advertising 60

Advertising Advertising Media Strategy 60

Personal PR

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Trends Engineering Google 60

Personal PR

MARCH 21, 2019

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh PR. Digital PR Social Media Publicity Online PR page rank SE

SEO 60

SEO Trends Engineering Google 60

Personal PR

SEPTEMBER 21, 2018

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. Digital PR Social Media Publicity Online PR page rank SEO

SEO 65

SEO Engineering Trends Google 65

Personal PR

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […]. The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Social Media 60

Social Media Financial Analysis Interviews 60

Personal PR

FEBRUARY 7, 2019

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. The post Don’t Let Your Headline Get Cut Off! appeared first on Laurie Pehar Borsh Digital PR.

Mobile 60

Mobile Web Journalism Google 60

Personal PR

JANUARY 12, 2019

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […]. The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR.

Small Business 60

Small Business Reputation Digital PR Journalism 60

Personal PR

MAY 7, 2018

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO

Mobile 60

Mobile Web Journalism Google 60

Personal PR

MAY 7, 2018

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO

Mobile 60

Mobile Web Journalism Google 60

Personal PR

AUGUST 12, 2017

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […].

Small Business 65

Small Business Reputation Digital PR Journalism 65

Personal PR

JULY 7, 2015

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As the graphic shows below, a “social CEO” (aka a Cheif Executive Officer who uses social media for to benifit and for the overall “good” of his or her organization!) is still rare.

Social Media 83

Social Media Media Writing Digital PR 83

Personal PR

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Social Media 75

Social Media Brand Branding Financial 75