PR for Anyone

NOVEMBER 28, 2023

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill started out as an associated publicist for United Artists. It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. She shifted to become an entertainment reporter and that started her 25+ year career as their Entertainment Reporter.

Interviews 246

Interviews Instagram YouTube LinkedIn 246

The Resolution Blog

NOVEMBER 30, 2023

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and […] The post How Influencers are Sharing the ‘Essence of Cinema’ for Cineworld UK appeared first on PR Resolution —

Content Marketing 156

Content Marketing Interviews Communications Marketing 156

Business Wire

NOVEMBER 27, 2023

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?

Pitching 310

Pitching Blogging Report Journalism 310

Ronn Torossian

NOVEMBER 27, 2023

The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

Retail 221

Retail Industry Reputation Publicity 221

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Corporate

Agility PR Solutions

NOVEMBER 29, 2023

CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those that take into account the size and orientation of the visitor’s screen, are […] The post Crafting an effective CTA button: 9 best practices—and 9 great examples appeared first on Agility PR Solutions.

Examples 167

Examples Publicity Marketing 167

Prowly

DECEMBER 1, 2023

Have you ever found yourself questioning your storytelling skills? We’ve all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It’s a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […] The post 5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips appeared first on Prowly Magazine.

Storytelling 104

Storytelling Examples Pitching Media 104

Sword and the Script

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.” More importantly, absent subscribers, you are missing the benefits of producing all that content.

B2B 121

B2B Content Marketing Marketing Blogging 121

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. With a career in law enforcement at the U.S. Department of Homeland Security, Barbara Agrait has navigated crises across the globe. Today, she is the s enior PR manager of global media relations at Amazon.

Crisis Communications 123

Crisis Communications Crisis Communications Social Media 123

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New insights and predictions from customer engagement platform Emplifi give us a pretty good […] The post 2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies ap

Social Media 173

Social Media Media Brand Branding 173

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stern + Associates

NOVEMBER 28, 2023

Why is it so important for business leaders to recognize what makes people happy ? “Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., leading happiness and well-being researcher and professor in the department of psychology at the University of British Columbia (UBC). “If you have happy employees, you’re going to have less turnover and you’re going to have more productive, committed workers.

Employee 107

Employee Strategy Exercises Resources 107

Newsfile

NOVEMBER 28, 2023

By Melissa Strle As we near the year’s end, the spotlight turns to year-end filings – a vital aspect of investor relations and public relations. These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Whether you’re a newcomer or a veteran in IR, our checklist will guide you through creating accurate and compliant filings.

Financial 110

Financial Reputation Media Relations Communications 110

5W PR

NOVEMBER 30, 2023

The food and beverage industry is constantly changing. One sector that stands out is the beverage industry , especially the alcoholic beverage sector. It is a highly competitive space that requires businesses to constantly adapt and innovate to succeed. Food and beverage industry The food and beverage industry has undergone significant changes in recent years.

Industry 78

Industry How To Consumer Brand 78

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We are far beyond all the growing pains of a startup and don’t need to compromise on quality or security.

Media Relations 78

Media Relations Media Pitching Technology 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

NOVEMBER 28, 2023

With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more than ever. But new research from business and tech consulting firm NTT […] The post Innovation complications: As crucial as it is now, only 1 in 5 companies meet their goals—here’s what the most innovative are doing right appeare

Meeting 113

Meeting Company Brand Branding 113

HMA Public Relations

NOVEMBER 29, 2023

Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.

Publicity 86

Publicity 86

OnePitch

NOVEMBER 30, 2023

Kimeko McCoy is a Senior Marketing Reporter covering marketing strategy, marketing budgets, media spend, the advertising industry and creator economy. She is also the co-host of the Digiday Podcast alongside Kayleigh Barber.

Pitching 82

Pitching Advertising Advertising Media 82

5W PR

NOVEMBER 28, 2023

LinkedIn is a powerful platform for professionals. It goes beyond being a virtual resume. It’s a tool for networking, finding jobs, and advancing careers. Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. LinkedIn has over 900 million members worldwide in 200+ countries and territories. It’s the go-to platform for job seekers, professionals, and recruiters.

LinkedIn 78

LinkedIn How To Ethics Course 78

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

PR in High Definition

NOVEMBER 30, 2023

How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. Well, if you believe the AI industry’s announcements, come the new year, that will soon be a struggle of the past.

Banking 71

Banking Communications Study Software 71

Agility PR Solutions

NOVEMBER 29, 2023

During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1. Don’t pitch ideas based on media […] The post An important PR reality: By the time you pitch a news story, it’s old news—7 things about PR I don’t agree with appeared first on Agility PR Solutions.

Pitching 102

Pitching Media Media Relations Publicity 102

HMA Public Relations

DECEMBER 1, 2023

The Rolling Stones are hitting the road again with a new tour sponsorship. Find out more on how this unique collaboration highlights the importance of personalization in this post from Justin Liggin.

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OnePitch

NOVEMBER 28, 2023

Jared Lindzon is a freelance journalist writing about the future of work for publications such as The Globe and Mail and Fast Company's work-life section. Occasionally, he'll also cover personal finance, tech, entrepreneurship, ESG, and small businesses. During the episode, Jared talks about setting pitches aside to run past his editors, his pre-pitch checklist, why embargoes don't tend to land well with his beat, and more.

Pitching 86

Pitching Small Business Writing Publicity 86

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

5W PR

NOVEMBER 27, 2023

Hashtags have become a ubiquitous part of today’s digital culture. From social media platforms like Instagram and X to newer players like TikTok, hashtags play a vital role in content discovery and engagement. If a company wants to enhance the visibility of its campaign and connect with a broader audience, it’s essential to understand how to use hashtags effectively.

How To 78

How To Instagram Trends Brand 78

PR in High Definition

NOVEMBER 30, 2023

We’ve reached that time of year where everyone is just about focussed on the new year ahead, already thinking about their New Year’s resolutions in the hope that this is the year they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make promises to ourselves that next year we’re going to try and be a better human, one way or another.

Social Media 71

Social Media Communications Exercises Media 71

Agility PR Solutions

NOVEMBER 28, 2023

Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful sales enablement content strategy? Read on to learn more: Source: Cloud Tutorial Understanding […] The post 9 tips for creating a successful sales enablement content strategy appeared first on Agility PR Solutions.

Strategy 106

Strategy Marketing Publicity 106

Burrelles Fresh Ideas

NOVEMBER 28, 2023

With the passing of Thanksgiving, the holiday season is officially here. In general, people appear happier and more generous during the holidays, but this is a stressful time for many. For them, the holiday season is most definitely not the happiest time of the year. The holiday hustle and bustle can take a toll on those who have never experienced a mental health issue or illness — not just those who are prone to anxiety, depression and stress (and a lack of sleep).

Social Media 81

Social Media Communications Publicity Media 81

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Guidelines

HMA Public Relations

NOVEMBER 28, 2023

After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!

Strategy 81

Strategy Marketing 81

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” For the study, the authors surveyed 211 corporate media relations officers and conducted 12 follow-up interviews to examine the role media relations officers play in shaping a company’s information environment.

Media Relations 72

Media Relations Media Automotive Social Media 72

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews.

Social Media 74

Social Media Media Instagram YouTube 74