Trending Articles

New Book Announcement: Daddy Are You Listening?

Deirdre Breakenridge

When do good listening skills start? In the home, when you’re a child, in grade school or college, or is it in the workplace? . Listening Starts in the Home. .

Crenshaw Team ‘Retreats’ To Washington D.C.

ImPRessions - Crenshaw Communications

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. .

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Incorporating Keywords in Your News Release | Business Wire Blog

Business Wire

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Gaming Influencer Marketing

Ronn Torossian

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

The importance of using the right communication tool for PR agencies

Agility PR Solutions

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help.

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Newsjacking Idea

PR for Anyone

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed.

How To 156

Analyzing Analyst Relations – New Research Schools on How to Get it Right

Flack's Revenge

At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. In the world of enterprise tech, they are extremely important influencers. But how can you reap the potential benefits of engaging and working with analysts?

5 tips for appealing to today’s consumers and improving your reputation

Agility PR Solutions

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

13 biggest trends and takeaways from Ragan and PR Daily’s Social Media Conference

PR Daily

If you missed the conference, you need to read this. Hundreds of communicators gathered at Ragan and PR Daily’s Social Media Conference to network, enjoy some Disney magic and learn from some of the most innovative minds in the industry.

Perception of PR value soars amongst business leaders

Stuart Bruce

5 brilliant Facebook marketing examples

Awario

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook

Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

11 steps to launching influencer giveaways on Twitch

Agility PR Solutions

Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time.

The right way to pitch a national day or month

PR Daily

Journalists are starting to get annoyed. But it’s not time to abandon ship yet. Every person working in comms has probably heard a client or colleague suggest a pitch around a moment in time.

Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both .

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How to do news and media monitoring: the complete guide

Awario

In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

When are we going to learn: Failure = Growth and learning, not a fireable offense

Communications Conversations

Back in January, you may remember, PBR made this tweet: It set off a firestorm of responses and media coverage for PBR. And, it also resulted in PRB firing the social media manager who made the tweet.

Advantages of pay-per-click advertising in 2022

Agility PR Solutions

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they’re generating some sort of results.

Why and how: Writing great business copy

PR Daily

To get to the heart of the matter, write like a journalist. As business writers face the blank page asking, “Where do I begin?” the journalist’s trusty Who-What-When-Where-Why-How questions are a great place to start.

How the U.K. government set up a misinformation unit to combat fake news

NewsWhip

In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

4 lessons in empathy from Ted Lasso with Mark Mohammadpour, CEO of Chasing the Sun

Axia PR

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment.

Meet the Team – Claire Beaumont!

Prohibition

Another month means another meet the team! For October, get to know all about Claire – our B2B whizz and crisis comms specialist. How long have you been at Prohibition? Just slightly over 12 months, so I’ve celebrated my one-year anniversary here. What do you love most about your job?

Despite inflation, consumers are willing to pay more for sustainable products

Agility PR Solutions

Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra.

4 proactive steps for when you’re unfairly cast as a ‘Goliath’

PR Daily

Because sometimes you might seem like the big, bad guy, but you actually aren’t. Who doesn’t love an underdog story?

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What Is the Jeep Wave?

HMA Public Relations

Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more! Odds and Ends brand ambassador jeep wave

StoryBrand BrandScript: Gives Them a Plan

Axia PR

How to persuade your consumer to consider buying your products or services. You’ve gotten to the point where you’ve now developed a relationship with the consumer, and they aren’t ready to place an order yet. This is why you’ll have to give them a plan.

Coffee with a Journalist: Mia Sato, The Verge

The TypeBar

Today on Coffee with a Journalist we’re joined by Mia Sato from The Verge. Mia is a reporter at The Verge covering digital platforms and the people who use them. Click below to follow Mia Sato on Twitter and LinkedIn.