Personal PR

Why Law Firm Managing Partners Need to be on Social Media

Personal PR

The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR. Digital PR

5 Evidences that You’re Not Ready for Press

Personal PR

The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR. Digital PR

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Today, Personal Branding Is More Important Than Ever

Personal PR

With social media and the gig economy, it has become essential to embrace personal branding. Here are the reasons why it’s more important than ever. Whether you know it or not, you have a personal brand. Internet search results are the first impression people will have of you. Is it a good one?

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Today, Personal Branding Is More Important Than Ever

Personal PR

The post Today, Personal Branding Is More Important Than Ever appeared first on Laurie Pehar Borsh Digital PR. Digital PR

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why PR and SEO are Inherently Connected!

Personal PR

The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

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Here’s Why Social Media is a Top PR Platform!

Personal PR

The post Here’s Why Social Media is a Top PR Platform! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

How and Why the PESO Model Creates PR Success

Personal PR

The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh Digital PR. Digital PR

4 SEO trends communicators should track

Personal PR

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. Digital PR

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Growing your personal brand on social media

Personal PR

The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Don’t Let Your Headline Get Cut Off!

Personal PR

The post Don’t Let Your Headline Get Cut Off! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

Discover the basics of AI-powered PR

Personal PR

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. via Getty Images by way of PR Week. One of […]. The post Discover the basics of AI-powered PR appeared first on Laurie Pehar Borsh PR. Online Reputation Public Relations AI PR programmatic PR

Discover the basics of AI-powered PR

Personal PR

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. via Getty Images by way of PR Week. One of […]. The post Discover the basics of AI-powered PR appeared first on Laurie Pehar Borsh PR. Online Reputation Public Relations AI PR programmatic PR

Why Law Firm Managing Partners Need to be on Social Media

Personal PR

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity and online reputation management specialist working with executives on social media, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the […]. The post Why Law Firm Managing Partners Need to be on Social Media appeared first on Laurie Pehar Borsh Digital PR.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR. Digital PR Backlinks SEO

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Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh PR. Digital PR Backlinks SEO

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Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. And not only are backlinks still vital (they have been around for a long time), getting the “right […]. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh PR. Digital PR Backlinks SEO

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Top Tips For Handling A PR Crisis

Personal PR

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR. Public Relations crisis management PR crisis Using Social Media

Top Tips For Handling A PR Crisis

Personal PR

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media

Top Tips For Handling A PR Crisis

Personal PR

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […]. The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh PR. Public Relations crisis management PR crisis Using Social Media

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

Here’s Why Social Media is a Top PR Platform!

Personal PR

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced […]. The post Here’s Why Social Media is a Top PR Platform!

How and Why the PESO Model Creates PR Success

Personal PR

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh Digital PR. Digital PR

How and Why the PESO Model Creates PR Success

Personal PR

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. The post How and Why the PESO Model Creates PR Success appeared first on Laurie Pehar Borsh PR. Digital PR

How and Why the PESO Model Creates PR Success

Personal PR

The PESO model will help all your media channels act as a single unit and work to strengthen each other. PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Long ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising and […]. Digital PR

4 SEO trends communicators should track

Personal PR

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR.

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4 SEO trends communicators should track

Personal PR

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh PR. Digital PR Social Media Publicity Online PR page rank SE

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4 SEO trends communicators should track

Personal PR

By Marisa Abeyta Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […]. Digital PR Social Media Publicity Online PR page rank SEO

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Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […]. The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR.

Don’t Let Your Headline Get Cut Off!

Personal PR

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. The post Don’t Let Your Headline Get Cut Off! appeared first on Laurie Pehar Borsh Digital PR.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […]. The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR.

Don’t Let Your Headline Get Cut Off!

Personal PR

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO

Don’t Let Your Headline Get Cut Off!

Personal PR

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make […]. Digital PR Social Media for Business SEO

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling […].

CEOs still need to step it up on social media!

Personal PR

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media. I have been writing and preaching about this for years now! As the graphic shows below, a “social CEO” (aka a Cheif Executive Officer who uses social media for to benifit and for the overall “good” of his or her organization!) is still rare.

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Growing your personal brand on social media

Personal PR

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […].