ImPRessions - Crenshaw Communications

JULY 23, 2024

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.

Leadership 156

Leadership Crisis Airlines System 156

Agility PR Solutions

JULY 25, 2024

AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage where big changes, both infrastructural and regulatory, […] The post With oversight around the corner, US leaders speak out on AI’s impact on business, job displacement and impending regulation sentiments appeared first on Ag

Technology 96

Technology Trends Publicity 96

Agility PR Solutions

JULY 21, 2024

As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While there’s still value in utilizing wire services for announcements, their purpose and […] The post ‘Should I issue a press release?

Communications 180

Communications Media Publicity 180

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. There are all sorts of reasons why this is true, many of which haven’t changed , but they do seem to be accelerating.

Pitching 108

Pitching Analysis Report Survey 108

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Notified

JULY 24, 2024

“ GlobeNewswire is hands down the best press release distribution partner. It is my favorite for ranking press releases and is very good for SEO-based copy. I’ve worked with a lot of providers, but GlobeNewswire has, by far, the best press release distribution measurement. We can deliver more to our clients because we know what we can get in terms of data in GlobeNewswire’s analytics reports.

SEO 105

SEO Analytics Brand Branding 105

Inbound PR

JULY 23, 2024

The Software as a Service (SaaS) industry has been growing exponentially, driven by the increasing demand for cloud-based solutions and the shift towards digital transformation across industries. I've been working in SaaS for just about 10 years now and one of the critical strategies SaaS companies employ to scale their operations and expand their market reach is the development of partner reselling models.

Trends 104

Trends Software Industry Strategy 104

Reputation Us

JULY 26, 2024

Imagine waking up one morning and finding you can’t access your money. This nightmare became a reality for half a million members of Patelco Credit Union on June 29, when the Dublin, CA-based credit union—one of the largest in the Bay Area and the country—was hit by a crippling ransomware attack. For more than two weeks, members were left without electronic access to their funds and online transaction capabilities, including direct deposits.

Reputation 78

Reputation Crisis Crisis Communications Software 78

5W PR

JULY 26, 2024

In today’s digital landscape, influencers reign supreme. As trusted voices, they guide consumers through a sea of choices, shape trends, and build communities around shared passions. The climb to success, however, can be arduous. While captivating content is essential, establishing a lasting presence requires a multifaceted approach. Enter public relations, a powerful tool to propel influencers towards their goals with the help of influencer marketing agencies.

Interviews 78

Interviews Travel Consumer Agency 78

Notified

JULY 23, 2024

What if you could: Effortlessly adjust press release timing based on breaking news or market shifts? Incorporate multimedia content such eye-catching visuals and engaging videos? Navigate regulatory compliance with confidence, ensuring your message is clear and accurate? It’s all possible with GlobeNewswire by Notified.

Communications 105

Communications Video Marketing Publicity 105

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Axia PR

JULY 23, 2024

Capitalize on the virtual world’s potential for enhancing PR announcements and interactions. A decade ago, press releases were almost exclusively held in brick-and-mortar locations with physical participants. As the digital landscape evolved, the press releas went online and many syndication platforms emerged for ease of use. Today, video conferencing is paving the way for a more effective and far-reaching result.

Video 96

Video Conference 96

Agility PR Solutions

JULY 24, 2024

Flash mobs, massive art installations, and wild stunts. What do they all have in common? Well, they grab tons of attention. That’s because they’re all forms of guerrilla marketing. A tactic that relies on surprise, creativity, and bold moves to make a splash. But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions.

Data 96

Data How To Marketing Creativity 96

Steve Barrett on PR

JULY 25, 2024

Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.

Agency 88

Agency Brand Branding Blogging 88

Buzzstream

JULY 24, 2024

I didn’t actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you’ll see, it’s on a bit of hiatus.) Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone?

Creativity 91

Creativity How To Automotive LinkedIn 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

NewsWhip

JULY 23, 2024

We’re back with another analysis of the top news publishers in Germany, looking at who has earned the most engagement with their articles, and what that content looks like. Previously we’ve highlighted the top performing websites solely through web content on Facebook, but this time we’re also going to spotlight the German publishers that are achieving success by utilizing other social platforms such as Instagram as part of their digital strategy.

Instagram 88

Instagram Web Sports Analysis 88

5W PR

JULY 25, 2024

The medical field is constantly filled with groundbreaking discoveries. From gene editing techniques to personalized cancer therapies, the pace of innovation accelerates each year. However, many advancements remain shrouded in the dense language of scientific journals, inaccessible to the public they aim to serve. Healthcare PR agencies act as a bridge.

Healthcare 78

Healthcare Ethics System Journalism 78

Agility PR Solutions

JULY 24, 2024

Despite the enormous challenges of corporate sustainability—including budgeting, talent and skill acquisition, consumer skepticism, fighting back against a politically fueled backlash, new obstacles related to compliance and regulation, and of course the ultimate goal of actually making a difference—most executives say they are making progress in their eco-initiatives.

Data 96

Data Company Corporate Course 96

Presspage

JULY 24, 2024

In this article, we’ll explain why it’s time to ditch the age-old conflict between PR and marketing and what checkboxes your company needs to tick to make a collaborative relationship the norm. The future of corporate communication The corporate communication job description is changing – and PR makes up just one component of the daily work routine.

Marketing 78

Marketing Corporate Reputation Storytelling 78

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

OnePitch

JULY 23, 2024

Welcome to another installment of the show! Our guest on today’s episode is Samantha "Sam" Cole , journalist and co-founder at 404 Media, an independent outlet "exploring the ways technology is shaping–and is shaped by–our world" founded in August 2023 by veteran tech writers.

Media 96

Media Technology 96

Bianchi Biz Blog

JULY 22, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 94

Marketing Tourism Local Government 94

5W PR

JULY 24, 2024

Each summer many individuals find themselves motivated to achieve their wellness goals, with weight loss often at the forefront. Amidst various methods and trends, the spotlight is currently on GLP-1 medications, which have emerged as a popular choice for effective weight management, but also present confusion and miscommunication around who should use them, how they work, and if they’re a good choice.

Trends 78

Trends Strategy Communications Case Study 78

Agility PR Solutions

JULY 23, 2024

In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement. But new survey research from CPG advertising effectiveness firm NCSolutions (NCS) suggests that the impact of influencers has gone next-level—nearly half […] The post New research suggests nearly half of Americans, including two-thirds of Gen Z, have pur

Survey 101

Survey Advertising Advertising Consumer 101

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Axia PR

JULY 23, 2024

Insights on the world of AI and human-centric ways to utilize it for business strategies. Tune in to learn more!

Strategy 92

Strategy Corporate Communications 92

Culpwrit

JULY 22, 2024

Great mentors aren’t limited to senior members of the profession as is being proven every day by University of Nebraska at Omaha senior Dakota Earlywine, recipient of this year’s “Culpwrit” PRSSA scholarship for mentorship. A communications and media studies major, Dakota serves as a peer tutor at his university’s speech center and a student… Continue reading Student Mentor Dakota Earlywine Wins 2024 ‘Culpwrit’ Scholarship The post Student Mentor D

Study 77

Study Communications Media 77

Prohibition

JULY 25, 2024

With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes. For ease, we’ve outlined some recent social media updates below to keep you in the loop. AI Changes Whilst concerns surrounding AI and misinformation continue to grow, META have announced that it will be tweaking the way it labels its content.

Instagram 62

Instagram Social Media Video Facebook 62

5W PR

JULY 24, 2024

Each summer many individuals find themselves motivated to achieve their wellness goals, with weight loss often at the forefront. Amidst various methods and trends, the spotlight is currently on GLP-1 medications, which have emerged as a popular choice for effective weight management, but also present confusion and miscommunication around who should use them, how they work, and if they’re a good choice.

Trends 78

Trends Strategy Communications Case Study 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 24, 2024

In the ever-evolving landscape of digital marketing, lead generation stands as a pivotal strategy for businesses seeking growth. By capturing interest and inquiries from potential customers, companies can nurture relationships that drive sales and revenue. Understanding the historical context of lead generation reveals its enduring significance in connecting businesses with their target audiences.

How To 91

How To Technology Strategy Marketing 91

OnePitch

JULY 25, 2024

Investigative reporting is all about sussing out a particular topic of interest, which can be anything including crimes, injustice, business malpractice, and more. However, there isn’t a lot of specific information out there for PRos looking to pitch an idea or story to an investigative reporter. This is why we sat down with a veteran Colorado-based investigative reporter to give us some of his top tips for getting the eye and ear of an investigative reporter.

Pitching 65

Pitching Report 65

Bianchi Biz Blog

JULY 25, 2024

Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Below are 5 quick tips to help you have the best experience possible.

Interviews 64

Interviews B2B Meeting Trends 64