Trending Articles

The Good Place & The Choices You Make

Deirdre Breakenridge

Have you been watching ‘ The Good Place ‘ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell.

Ethics 195

Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)

ImPRessions - Crenshaw Communications

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

These SEO trends can help your content rank higher in search

PR Daily

Read on for SEO trends from Semrush’s “State of Search 2022” study. The best practices of search engine optimization are always changing, requiring marketers to change their strategy with each new update that Google makes to its algorithms.

SEO 134

More Trending

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.

B2B 78

Online Advertising Strategies for Success

Ronn Torossian

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success.

Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations.

Are pitches like dating? Freelancer Leigh Giangreco weighs in

PR Daily

Today’s episode is with freelance reporter, Buffalo native and Chicago resident Leigh Giangreco. Her love of journalism started in high school and has led her to a successful career in the news-making space.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Brands and the metaverse: Key insights on why now is the time to join

Agility PR Solutions

While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too.

Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi.

Pulitzer winners, Target unionization, and the top publishers on Facebook: Daily spotlights for the week of May 9th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of May 9th. This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. If you’d like to subscribe to the newsletter itself, you can do that here. May 9th: Real problems, real-time solutions.

Why don’t we celebrate retirees with the same fervor we do interns?

Communications Conversations

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. I love seeing these posts.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Focus on serving clients, says Bospar’s Curtis Sparrer

PR Daily

The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm. Before the pandemic forced so many organizations to adopt the virtual workplace, some PR agencies had already opted to forego an office.

Agency 113

10 tips for a successful earned media strategy: How to get more exposure for your brand

Agility PR Solutions

Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience.

The Hallmarks of a Great Internship Program

PRSay

Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company.

These were the top publishers on Facebook in April 2022

NewsWhip

The Daily Mail held off competitors to maintain its spot at the top of the rankings for April 2022, marking the second month in a row the British publisher has been the top publisher on Facebook.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to increase your media relations pitching success

Stephen Waddington

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday.

How to help bridge social and political divides among employees

PR Daily

A new report offers tips on how to communicate with people who hold different perspectives. Among the myriad of challenges that internal communicators currently face, the inability to talk with employees about divisive political and social issues is one of the toughest.

New research uncovers a lack of diversity in CSR field: Diversifying your social impact team

Agility PR Solutions

Media Alert vs. Press Release: What Are the Differences?

PR Fuel

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts.

Local 69

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Benchmarking your brand’s performance against competitors

NewsWhip

In this third installment of our blog series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we’re demonstrating how our Combined Timelines feature can help you benchmark your brand’s performance. . Let’s get right into it with some examples.

Brand 78

Sustainability as a Business Approach

HMA Public Relations

With the Public Relations Global Network’s (PRGN) semi-annual meetings being held in Scottsdale this week, we are sharing expertise from some of our partner agencies. Find out more on how sustainability can create long-term value for your company in today's post from Mark Paterson of Currie.

Member exclusive: How Discover Puerto Rico is educating audiences about island heritage

PR Daily

With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination. For the team behind Discover Puerto Rico, it’s always been a challenge to educate consumers about the island’s unique travel offerings. “As

How positive PR can turn customers into your affiliate salespeople 

Agility PR Solutions

The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Meet the Media: Sara Jensen, Technical Editor at Power & Motion

Bianchi Biz Blog

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion.

What PR pros need to know about preventing human-error cybersecurity breaches

Axia PR

You are human, and you make mistakes. As public relations, communications, and marketing employees, you constantly use a computer to do your job. You go through emails, write material, make content, and communicate with clients, coworkers, and media on a daily basis.

Collaboration, Best Practices Are Benefits of the PRGN Network

HMA Public Relations

Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more.