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The State of PR Measurement 2022

Institute for Public Relations

This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include:1.)

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Poor employee experience data hinders retention efforts as attrition and ‘quiet quitting’ rise

Agility PR Solutions

Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX measurement firm FOUNT Global and EX consultancy TI People.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

We are in a constant state of alert.”. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 129
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Book review: Reputation in Business

Wadds Inc.

Thomson makes a convincing case that the health of an organisation is in jeopardy without a proactive approach, stating “reputation management is risk management.” An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. We’re in an era of huge change.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software. Is that good?

Report 105
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Navigating unpredictable events with real-time comms data — with Ford’s Michael Young

NewsWhip

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. Young states that this is because it’s a new concept. “20 It didn’t have a seat at the table, and measuring PR was considered a novel idea.” .

Data 78