Institute for Public Relations

MAY 5, 2023

My agency conducts the Integral Employee Activation Index study annually with The Harris Poll to understand employee mindset and behaviors. Employees’ expectations about the issues their employer takes a stand on changed drastically. We just did a pulse check and the results stunned me.

Employee 98

Employee Study Blogging Agency 98

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Communications Conversations

MARCH 9, 2022

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183

Agility PR Solutions

JULY 4, 2023

The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to jump ship for a company that allows it if necessary.

Employee 78

Employee Leadership Study Company 78

Institute for Public Relations

AUGUST 21, 2023

This summary is provided by the IPR Organizational Communication Research Center based on the original study. To understand … Continue reading How Can Servant Leadership Empower Employees? To understand … Continue reading How Can Servant Leadership Empower Employees?

Leadership 52

Leadership Employee Reputation Study 52

Institute for Public Relations

AUGUST 1, 2023

Pok Man Tang and colleagues’ study examined how employees felt after spending considerable time during their workday interacting with artificial intelligence (AI).

Employee 52

Employee Study Communications 52

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 111

Employee Company Marketing Case Study 111

Agility PR Solutions

APRIL 29, 2020

A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide. The post Comms execs still in the early stages of preparation for employees to return to work appeared first on Agility PR Solutions.

Employee 201

Employee Study Report Brand 201

Agility PR Solutions

NOVEMBER 30, 2021

The research reveals new investor expectations on ESG, climate change, shareholder activism, employee activism and the meme stock […]. The post New Edelman study finds critical new dynamics for building trust with investors appeared first on Agility PR Solutions.

Study 147

Study Employee Community Report 147

Agility PR Solutions

SEPTEMBER 25, 2018

Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. The post New study explores getting better performance from marketing employees appeared first on Agility PR Solutions.

Employee 75

Employee Study Marketing Survey 75

Institute for Public Relations

APRIL 30, 2023

A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including (..)

Employee 93

Employee Analysis Twitter Report 93

Institute for Public Relations

JUNE 5, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Ward van Zoonen and colleagues studied the effect of information and communication technologies (ICTs) on employees’ stress and workload outside regular work hours.

Employee 52

Employee Communications Technology Study 52

Stern + Associates

SEPTEMBER 14, 2023

Author of “ Seeing Others: How Recognition Works ― and How It Can Heal a Divided World ” (Simon and Schuster, September 2023), Lamont is a pioneer in the study of cultural and comparative sociology. By creating sustainable workplaces with committed employees, retention, collaboration, and productivity are all boosted.

Employee 62

Employee Study Groups Strategy 62

Agility PR Solutions

JULY 9, 2020

Since March 2020, the Institute for Public Relations, with partners such as Peppercomm, Harris Insights, and Leger, has published four studies (the fifth, an e-book, is to be published in July 2020) focused on how communication departments and agencies are handling the COVID-19 pandemic internally.

Employee 142

Employee Internal International Study 142

Wadds Inc.

DECEMBER 3, 2023

Many employees are using generative AI tools at work without formal approval or guidance from their employers. More than a quarter (28%) of employees surveyed said they currently use generative AI at work, and over half do so without formal approval. Most employees have not received training on the ethical use of generative AI.

Policies 52

Policies Training Employee Ethics 52

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 136

Employee Crisis Survey Study 136

Agility PR Solutions

JUNE 15, 2022

American workers’ priorities have shifted from pre-pandemic times, with 66 percent of employees citing employers’ positive impact as more important than before the pandemic—identical to the increase in importance of salary and compensation, according to new joint research from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll.

Employee 86

Employee Study Trends Publicity 86

Institute for Public Relations

JANUARY 13, 2023

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Weiting Tao and colleagues examined how workplace dialogic communication about COVID-19 vaccination influenced employees’ intention to advocate for the vaccine to people in their personal and professional networks.

Employee 52

Employee Study Communications Publicity 52

Agility PR Solutions

JUNE 21, 2023

Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in communicating inclusion policies and support, new research from the Institute for Public (..)

Study 78

Study Communications Policies Employee 78

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Software 112

Software B2B Company Marketing 112

Institute for Public Relations

FEBRUARY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center Summary Employees’ communication behaviors are essential for organizations because external stakeholders consider them more neutral than well-designed public relations messages.

Employee 52

Employee Social Media Meeting Communications 52

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

Axia PR

JANUARY 18, 2020

However, there are plenty of studies indicating remote employees are quite productive. Here are four reasons remote employees are actually more productive than those who work in an office setting. When you think of remote working, you might imagine people lounging on their couches with their laptops.

Employee 62

Employee Study 62

NewsWhip

JUNE 2, 2020

CASE STUDY. 1,000+ employees. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size. ” . —. Raidious: building a PR newswoom. Hearst: Speed in content discovery.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Image credits: Unsplash and respective studies.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

NewsWhip

JUNE 2, 2020

CASE STUDY. 25-50 employees. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising. Company Size. Raidious: building a PR newswoom. How Mastercard utilizes NewsWhip.

Case Study 78

Case Study Study Viral Data 78

PRSay

DECEMBER 15, 2023

Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. For many employees, even the communication they did receive missed the mark. When employees are not OK, business suffers.

Communications 155

Communications Employee Leadership Internal 155

NewsWhip

MARCH 14, 2022

Standout stats: When presented with myriad factors and asked to select the ones that expose their brand’s reputation the most, “labor/employee relations” scored notably high. The post 2022 crisis & reputation study: Real problems, real-time solutions appeared first on Newswhip. Here were some of the key findings. .

Reputation 78

Reputation Study Crisis eBook 78

Communications Conversations

MAY 4, 2016

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Every employee advocacy blog post or article you’ll read will state this claim.

Case Study 60

Case Study Employee Study Software 60

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Masters in Communications

JANUARY 24, 2022

There are many reasons why you should consider studying for a master's degree in communication. Emerging technologies in industry and commerce require skilled employees and it is usually to masters and other graduate students with the opportunity to acquire these skills first. Listed below are the most common. How niche is this skill?

Study 52

Study Communications Education Training 52

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

PRSay

NOVEMBER 1, 2022

Nearly a third of employees have become less engaged with their work, new surveys find. According to a study by The Conference Board , the commitment and connection that people feel to their jobs fell over the last six months for all employees, regardless of their work location or schedule. Photo credit: terovesalainen ].

Survey 98

Survey Employee Conference Leadership 98

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. To be clear, there are cases where it makes sense.

Technology 126

Technology Study Communications Survey 126

Melissa Agnes

JUNE 6, 2015

Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis. The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Follow Monika on SlideShare.

Case Study 140

Case Study Crisis Management Crisis Study 140