Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. The post How AI Can Help Your PR Strategy appeared first on AirPR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Stern + Associates

MARCH 27, 2024

Though selling products and services, and maintaining good investor relations, are still paramount to any business, it’s important for those responsible for executive communications to recognize another area of increasingly critical importance: talent strategy. The post Are You Considering Talent Strategy In Your Executive Communications?

Strategy 115

Strategy Communications Employee Groups 115

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Here is what our survey of 1,000 employed U.S. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. For a long time, and even now for many companies, IR has been loosely associated with the marketing, communications, and business strategy departments.

Strategy 78

Strategy Technology Tools Government 78

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Building an SEO Strategy with NLP in Mind Given these changes, how can content teams effectively use NLP to drive impact with their SEO-focused content? Align your SEO strategy with audience research. Consider these seven techniques: 1. Display expertise.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% About 40% of respondents (N = ~126) to this edition of the survey are from B2B product companies. Gartner: 9.1% of revenue.

B2B 150

B2B Survey Marketing B2C 150

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. This strategy helps the brand keep its customers satisfied, and increases its brand loyalty. Reputation Management.

Strategy 88

Strategy Marketing Reputation Survey 88

Agility PR Solutions

MAY 1, 2022

New research from Deloitte’s strategy practice Monitor Deloitte examines how Chief Strategy Officers plan to seed growth for the year ahead, and delves into the importance of technology strategy and purpose strategy in their day-to-day roles.

Strategy 78

Strategy Survey Study Technology 78

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. With the help of this strategy, companies can increase the odds of generating positive responses to their promotional efforts from the target audience and optimize the sales process.

Company 88

Company Strategy Publicity Advertising 88

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics. Click To Tweet. Image credit: Pixabay.

Survey 133

Survey Brand Branding Analysis 133

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group.

Automotive 98

Automotive Technology Communications Mobile 98

Sword and the Script

OCTOBER 2, 2018

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. The technology? The 1P of Marketing? 25% of CMOs say they have a leading role in market selection.

Survey 97

Survey Marketing Product Launch Analytics 97

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 89

Survey Marketing Exercises Study 89

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 97

Internal International Communications Employee 97

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 97

Strategy Ethics Social Media Data 97

Wadds Inc.

MAY 19, 2024

The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes.

Report 64

Report Communications Public Affairs Ethics 64

Inbound PR

APRIL 29, 2024

The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire. However, amidst the challenges lie opportunities for those willing to adapt and innovate.

Crisis 62

Crisis Consumer Brand Branding 62

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most. ideas and execute them?

Creativity 79

Creativity Technology Marketing Web 79

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Technology: $124,500.

Survey 76

Survey Corporate Comparison Financial 76

5W PR

AUGUST 3, 2021

There are three factors that have to be taken into account while understanding the psychology behind product sampling technology: 1) Reciprocity – When customers try free products they tend to feel indebted. There are quite a few benefits of this strategy. They feel a desire to reciprocate it in the future.

Strategy 88

Strategy Consumer Survey Creativity 88

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. That’s where a survey can come in. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Follow me on Twitter.

Survey 147

Survey LinkedIn Engineering Web 147

Contently - Strategy

FEBRUARY 23, 2023

Sentiment adds depth to your awareness measurement strategy by shedding light on why your audience might feel a certain way about you (positive or negative). They successfully changed sentiment towards their brand with celebrity partnerships and a very effective advertising strategy. What Is Sentiment?

How To 133

How To Measurement Survey Analysis 133

Shift Communications

OCTOBER 26, 2017

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. Vice President, Marketing Technology. Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. Delivering true value Most successful marketers attribute the success of their content strategy to the value it provides. If you work in B2B tech marketing, you probably have a little crush on your products. Plus, your job would be a slog.

B2B 52

B2B Marketing Enterprise Survey 52

Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. And also why you need to harness the power of AI better.

How To 195

How To Tools Analytics Data 195

Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. And also why you need to harness the power of AI better.

How To 195

How To Tools Analytics Data 195

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That all seems causal, but then the survey takes a strange turn.

Survey 81

Survey Technology B2B Resources 81

PRSay

JANUARY 29, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 134

Survey Ethics Leadership Financial 134

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 155

Survey Software B2B Pitching 155

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. If that sort of information is not at your fingertips, a straightforward survey can yield the information.

B2B 138

B2B Marketing Advertising Advertising 138

Agility PR Solutions

MAY 21, 2019

Content marketers are overwhelmed with new technology options but primarily still use brute force to find their way to deeper and more meaningful strategies. That’s the key finding in Content Marketing Institute’s newly released 2019 Content Management and Strategy Survey, sponsored by content intelligence platform Vennli.

Content Marketing 66

Content Marketing Strategy Marketing Survey 66

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. If you’re running a campaign for your client you’d want to be aware of these trends and be sure to adapt your strategy based on your audience targets. That’s where the digital marketing technology tools come in. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60