ImPRessions - Crenshaw Communications

JUNE 18, 2019

It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. And as with key tactics, they’re reviewed and revised regularly to reflect changes or to incorporate trends or new developments. They involve tailored messages. Here, less is more.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Get the tips and tactics you need in our free white paper!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Turning Data Into Trends. At Relevance, we call this a trends assessment. Compile the most engaging content in your space through tools such as Google Trends or Buzzsumo.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Flack's Revenge

JANUARY 12, 2021

Analysts sit at the intersection of customers and competitors and they follow market trends. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. Regardless of what you present, people respond to stories rather than facts and figures.

Industry 156

Industry Enterprise Trends Technology 156

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. For even more tactics beyond the content marketing staples mentioned here, get our free white paper, “Outside-the-Box Content Marketing for PR.”.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. You want to show your relevance by being a part of current issues and industry trends. If you are developing with the news, you have a better chance of being picked up than if you are more of a rogue distraction from current trends.

How To 105

How To Writing Video Fashion 105

Cision

APRIL 2, 2015

Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. By offering a storytelling platform for our passionate consumers, we’re constantly sharing impactful, authentic stories that justify the investment in our products.”. Real-time marketing can also leverage trends.

Airlines 120

Airlines Storytelling Local Travel 120

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 98

Survey Media Relations Corporate Communications 98

PRSay

OCTOBER 2, 2019

A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect.

Local 82

Local Storytelling Infographics Resources 82

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” Featured Trends Content Marketing' Want your content to stand out? User-generated content (UGC).

Media 120

Media Content Marketing Infographics Fashion 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. This holiday season, brands are creating great RAK campaigns. It’s Better to Give Than to Receive.

Brand 120

Brand Branding Nonprofit Storytelling 120

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. You’re doing it. She’s doing it. I literally just did it. Yes, I’m talking about blogging.

Infographics 72

Infographics Case Study Video Survey 72

Onclusive

SEPTEMBER 20, 2017

a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. As you become more comfortable with your results, you will become extremely agile in making data-driven decisions about what messages and angles are most effective in your continuous storytelling cycle.

Analytics 170

Analytics Measurement Data Technology 170

Karen Freberg

JANUARY 14, 2021

We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. cancel culture, cyberbullying, etc) – these topics and trends are adapted and evolved over the years as well. When I first started, blog posts and white papers saved me! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Anything is Easy if You Try Hard Enough. Image: Jason Rosewell via Unsplash. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

MARCH 6, 2018

On paper, content marketing sounds like a slam dunk: create content to drive demand and score revenue. A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?:

Strategy 67

Strategy How To B2C Content Marketing 67

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm. I see two broad trends for 2022. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Buffer Guide to Video Metrics ”. “ All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business.

Social Media 120

Social Media Marketing Pinterest Media 120