Sword and the Script

JANUARY 23, 2024

Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference. Effective thought leadership should accomplish five objectives: 1. However, effective thought leadership actually requires thought and leadership.

B2B 102

B2B Study Company Leadership 102

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Wadds Inc.

OCTOBER 5, 2023

Surveys reveal many now avoid the news altogether due to gloom and doom, causing democracy to falter as corruption and ignorance thrive,” she Fleming. She aimed to humanise the crisis through first-person storytelling. The UN leadership insists social media platforms must deliver on promises and face regulations.

Communications 98

Communications Crisis Social Media Storytelling 98

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 135) “Speechwriter.”.

Employee 146

Employee Print Writing Survey 146

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died. Even among younger people, education on the topic is lacking – 48% of the 18-to-40-year-olds surveyed could not name one concentration camp or ghetto.

Survey 62

Survey Groups Storytelling System 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 129

Storytelling Communications Survey Case Study 129

PRSay

OCTOBER 12, 2018

On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Don’t avoid conflict. Secretary of Labor. They like the attention.

Conference 96

Conference Internal International Storytelling 96

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 3) “Thought leadership can’t be outsourced. What questions would you like to see on the next survey?

Corporate 72

Corporate Communications Survey Employee 72

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Practitioners need to step up and take personal responsibility for learning and development according to the Communicating Artificial Intelligence Survey 2019.

Print 60

Print Storytelling Newspapers Advertising 60

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I found that at Room & Board. ” I wrote about mine last week.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 87

Video Communications Strategy Product Launch 87

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. For many of our clients we field quarterly surveys designed to generate relevant news or insights. Data to power PR storytelling. Surveys are the data gift that keep giving. The survey possibilities are endless, but here are our favorites.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 95

Survey Media Relations Corporate Communications 95

Beyond PR

MARCH 22, 2017

Journalists surveyed in the State of the Media Report rated press releases and story leads as the #1 most important PR resource. Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. That’s valuable thought leadership. That’s how communicators retain the trust of the journalists as well.

Brand 70

Brand Branding Guidelines Financial 70

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 173

Survey Marketing B2B Study 173

Beyond PR

MARCH 6, 2018

Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. But What Makes Content Marketers Successful? 92 percent focus on building new audiences.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership. That simply wasn’t feasible a decade ago.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 70

Survey Trends Communications Storytelling 70

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s done an extensive survey and in-dedpth interviews. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 185

Marketing Content Marketing Data Social Media 185

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Highlighting case studies, survey results or new research. Who is your audience?

How To 40

How To Guidelines Pitching Writing 40

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. This could mean filling out a form, signing up for an email newsletter, or answering a survey. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 108

How To Transportation Content Marketing Healthcare 108

PR 20/20

NOVEMBER 13, 2018

Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. This level of transparency into Tesla’s leadership makes consumers feel like they’re getting a peek under the hood (a terrible pun, I know, but I couldn’t resist) of the brand they idolize. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

Landis PR

JANUARY 3, 2022

Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Apart from the Covid-specific issues that are likely to exercise us in 2022, it was interesting to see a HarrisX/Ragan survey find recently that leadership is the no.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Year after year, in every survey, the top priority, challenge, and metric for success is leads. A second constant is messaging.

Marketing 61

Marketing B2B Print Technology 61

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. Plus, eight out of 10 report that the quality of their content has improved.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results. The narrative of what we do must also be shifting away from storytelling as the primary function of public relations toward framing PR as the strategic management of organizational relationships. By Natalie Bovair, APR.

Study 99

Study Measurement Survey Education 99

Beyond PR

DECEMBER 5, 2017

Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72