Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.”

Storytelling 129

Storytelling Communications Survey Case Study 129

ImPRessions - Crenshaw Communications

MAY 31, 2016

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Conduct quick surveys. PR loves surveys, and Snapchat, with its excellent audience interaction, makes it an ideal medium for non-scientific polling.

Video 120

Video B2B B2C Survey 120

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. Part of what I found interesting in the survey is only 2% of all people surveyed said they had NO career regrets.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. That number was up sharply – 17% – from the same survey the previous year. We solicited commentary around this question from PR professionals that took the survey to find out. It’s harder to know who is [the] media and who isn’t.

Survey 377

Survey Media Relations Media Ethics 377

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 97

Survey Media Relations Corporate Communications 97

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Data-driven journalism is the future. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Beyond PR

MARCH 6, 2018

Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: According to Search Engine Journal, SEO leads have a 14.6 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data.

Strategy 67

Strategy How To B2C Content Marketing 67

PR Conversations

APRIL 10, 2018

For instance, in Asia-Pacific almost 60% of the practitioners surveyed indicated a need to develop their technical skills whereas only about 20% of them said that their organizations offer such training. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

OCTOBER 24, 2019

We surveyed the best financial email newsletters, drawing inspiration from many of them. When reporter Elena Botella wrote this fascinating story about manipulative messaging and hypocrisy at Capital One , she shifted her professional focus from branded content to investigative journalism.

Financial 46

Financial Banking Content Marketing Writing 46

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Onclusive

SEPTEMBER 13, 2023

In the ‘2022 PR Media Report’ by Global Results Communications , more than half (58%) of 1,015 journalists who were surveyed said that when they dismiss information received from PR professionals, it’s due to misalignment with the target audience of their publication/outlet.

How To 195

How To Resources Pitching Tools 195

Sword and the Script

MARCH 3, 2020

Please take the 3 rd annual JOTW Communications Survey? Here’s a link to the survey. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. Vendors that are interested in getting involved should read this page.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Shift Communications

NOVEMBER 21, 2014

It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it. Storytelling, emotional connection with your readers or viewers and the ability to develop relationships with them over time are the hallmarks of the progressive marketer.

Facebook 167

Facebook Real Estate Analytics Report 167

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Year after year, in every survey, the top priority, challenge, and metric for success is leads. PR, marketing, sales and journalism. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. “Content marketing will revolve more around individuals and storytelling components. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. Christine Moorman | Duke University. ” Jered Martin | OnePitch.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Use Multimedia to Tell a Better Story. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results. Public relations education now trumps journalism. This is new, according to Thurlow, because, “Historically in Canada, most PR practitioners had a journalism degree.”. Generally Accepted Practices (VIII) Survey (Canadian).

Study 99

Study Measurement Survey Education 99

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. You’re writing for the web, which means that it’s okay to be relaxed, conversational and even funny, if you can pull it off!

Blogging 120

Blogging How To Infographics Writing 120

Stephen Waddington

DECEMBER 15, 2021

A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. 30 agencies submitted data to the project. Here's the commercial.

Publicity 128

Publicity Government Guidelines Facebook 128