Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

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Video Agency Strategy Marketing 98

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

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Social Media Video Viral Brand 68

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

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Brand Branding Marketing Ethics 82

Karen Freberg

JANUARY 15, 2020

However, if we are talking about a social media class – you ALWAYS have to be on board with what is happening and trending in the industry – and see how you can integrate this into your classes. That’s the nature of the business – and one of the things I love about teaching social media!

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Social Media How To Instagram Media 55

Axia PR

JUNE 13, 2018

Even though a handful of YouTube sensations earn unexpected and almost accidental viral success, effective, long-term social marketing requires planning and forethought.

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Social Media Viral YouTube Media 48

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? PR FOR ANYONE.

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Pitching Video YouTube Viral 130

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

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Social Media Conference Media Corporate 97

5W PR

AUGUST 10, 2021

The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”. However, the company made the smart decision of launching the entire ad campaign on social media instead of TV, which worked wonders for making the campaign go viral, as it was seen by over 20 million people in only three days.

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Brand Branding Marketing Viral 88

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

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Video Agency Viral Nonprofit 52

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? The media is regularly covering trends that are going viral on that platform. This week I want to know if you are socially listening. I did this video about TikTok.

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How To Pitching Film Video 130

Critical Mention

OCTOBER 27, 2018

This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor.

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Film Viral YouTube eBook 131

NewsWhip

DECEMBER 21, 2021

How this story spread on socials. As this story spread just moments after the race ended, many had a lot of thoughts to input on social media. The Formula 1 YouTube channel also saw massive amounts of interaction, with their complete race highlight video garnering an extraordinary 11.3 million views.

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Reputation Sports YouTube Web 148

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

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Product Launch Storytelling Social Media Video 136

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

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Pinterest Viral YouTube Mobile 71

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. It all starts with the news you are taking in.

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How To Social Media B2C Television 149

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. “Going viral” on TikTok is a big reason many use it. . “Going viral” on TikTok is a big reason many use it.

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YouTube Viral SEO B2B 109

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business.

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Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. And videos about facts and cool weird things do much better on YouTube.”.

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Content Marketing Marketing Viral Social Media 120

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

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Social Media Media Enterprise Viral 369

Critical Mention

SEPTEMBER 24, 2020

Old and new fans of the game flocked to social media to share their friend codes and talk about their island inhabitants. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. Animal Crossing: New Horizons. Since its release in March, 22.4

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Examples Transportation Media Tourism 130

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations. Source: Wikipedia).

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Airlines Crisis Wikipedia Social Media 206

Contently - Strategy

NOVEMBER 3, 2021

Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

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Content Marketing Marketing Viral Study 120

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

Brand 55

Brand Branding Instagram Community 55

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. You now have a different, more exciting challenge. Changing Habits.

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Pitching How To Instagram YouTube 120

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.

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Social Media Viral Film Media 28

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Cyprus may be on to something… 3.

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Crisis Crisis Communications Journalism YouTube 120

PR in High Definition

DECEMBER 17, 2018

The rise (and fall) of the YouTube star. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video. After the event, the discussion around social media influencers and the monetisation of videos rippled through the industry. It looks like we’ll all need to be comms chameleons.

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YouTube Ethics Crisis Industry 48

The Hoffman Agency

OCTOBER 13, 2020

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. Don’t sleep on YouTube videos, y’all … they could inspire you to make your next big move!

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YouTube Viral Video Social Media 36

Mark My Words

AUGUST 21, 2014

Then it was posted to YouTube with designs for viral circulation. These propagandists know exactly how to tell a story and leverage it at maximum speed across social channels, disrupting the well-oiled Western propaganda machines and placing them on a back foot. This is not only a message to America, it’s a message to us all.

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Viral YouTube Video Social Media 103

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

The Resolution Blog

JUNE 24, 2015

And working in this way means organisations will be better equipped to take advantage of breaking news stories, deal with the many different social media channels their audiences use to communicate and better engage with journalists. Going viral is great - but actions are more important. What does success look like to you?

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Viral Social Media YouTube Small Business 120

Ishmael's Corner

NOVEMBER 18, 2014

Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes.

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Instagram Mobile Social Media Construction 94

Mindful Marketing

MAY 31, 2020

Now some suggest that John Krasinski's acting is even better than we believed after he surprisingly cashed-in on his homespun, positivity-in-the-face-of-a-pandemic YouTube program. ” For many, Krasinski’s media contract changed the narrative from Some Good News to One Big Sellout. Going from YouTube (free) to a pay service.so

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YouTube Resources Crisis Viral 67

Mark My Words

DECEMBER 11, 2014

With an incredible social media following dwarfing the reach of every UK newspaper, Brand has been able to communicate his position regarding his rented accommodation, and has directly invited the public to decide for themselves. Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story.

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Brand Branding Newspapers Media 122

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are also perfect for use on social sites. Because social media is the future of marketing, and seemingly made for the fast dissemination of visual content. Really, really, popular.

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How To Marketing Viral Community 76