Why ‘going viral’ is overrated

PR Daily

In case you’re wondering, the most popular video on YouTube is the toxic brain worm Baby Shark Dance. Digital has screwed up our idea of what it means to go viral. We’re not happy unless we get into the hyper-inflated numbers typical of social media influencers.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. Considering that 66% of TikTok’s users are under 30, it’s an especially important social media platform to check out, alongside Instagram and Snapchat. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another.

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How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Here’s what the trend means for the PR industry and social media managers. spend 15 hours online every week and largely believe that social media improves their lives. Content Marketing Marketing PR Industry Social Media Storytelling Visual & Video Communications

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. RELATED: Join us at Disney World to soak up some sun and a wealth of social media secrets. ].

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. SOCIAL BUZZ.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What do you think of the ad and the subsequent viral response? If you succeed, you can have the next viral hit on your hands.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer !

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How to Boost Social Media Engagements Using Video

Critical Mention

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Here are five key ways social media has impacted the PR industry and why it’s essential for all professional communicators to get on board.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. It starts with a social media editorial calendar. Gone are the days of free social media successes.

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Let’s say you post a cat video on YouTube. You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Well, look at your cat video now, mighty Viral Loop Designer !

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3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ]. It's one of many videos in a viral lip sync challenge that has been recently spreading across law enforcement agencies. Law enforcement agencies are earning kudos—not for police work, but for their dance moves.

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Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. If the reaction of your readers ranges from “that’s nice” to “somewhat interesting” you aren’t viral. People who create viral content know you can’t always be safe. The point of “going viral” is to earn shares and links and to create conversation.

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YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Chuck E. Cheese responds to rumors after viral video

PR Daily

The family-focused chain has been on the defensive after a YouTube creator with an audience of millions claimed it pieced together old pies for future customers. Cheese was recently sent scrambling after an old urban myth went viral online. Eater reported : The theory was propagated online this week by YouTube personality Shane Dawson. However, many social media users took to Twitter making fun of the chain, with some demanding that Chuck E.

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10 companies with outstanding social media presences

PR Daily

There's been endless debate over the last few years as to whether or not social media marketing is dead. Recently, the Content Marketing Institute finally put the debate to rest—or tried to—with a podcast arguing that social media isn't actually dead, we're just using it wrong. The good news is that there are still plenty of companies that are rocking social media marketing and can inspire the masses to follow suit with their perfected strategies.

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. From 360 video to live streaming , social media platforms have embraced digital video in all its forms and there’s a simple reason for this: Users love video. The do’s and don’ts of social media brand video. YouTube.

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6 social media lessons from Michelle Obama

PR Daily

From the campaign trail to the Oval Office, social media has been the center of President Barack Obama’s ability to connect with his audience, fans and voters. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and McCain and the Republicans. Don’t sound like a robot on social media.

3 reasons why a social media plan is necessary

Axia PR

Even though a handful of YouTube sensations earn unexpected and almost accidental viral success, effective, long-term social marketing requires planning and forethought. Social Media Shared MediaWith all the fuss about engaging content, companies look to communications professionals for guidance as to how they can use content to advance brand awareness, image, and public perception.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

One customer affected by the storm was YouTube influencer Chad Alan—and Disney enjoyed the fruits of his outreach. Mr. Alan and his mother have been documenting their trip — and Mr. Alan’s toy purchases — on his YouTube channel , which has more than 785,000 subscribers. The drop is a reminder of how posturing and a media circus have a very real cost in dollars—or, in this case, pounds sterling. SOCIAL BUZZ.

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4 steps to running a great social media campaign

PR Daily

Many people enter contests, sweepstakes and giveaways through social media platforms, but a contest isn’t just beneficial for the winner. Social media contests can be a great way to engage your customers, build your brand’s positive reputation online and grow your online presences. Here are 4 steps to put on a successful social media contest: 1. Once you’re set on the contest—and social platform’s—terms and conditions, prepare your content.

Irish lodge/café bans bloggers after social media fight escalates

PR Daily

The fight started when social media influencer Elle Darby—who has more than 90,600 followers on YouTube and more than 80,700 followers on Instagram—emailed Paul Stenson, owner of Charleville Lodge and White Moose Café in Dublin, Ireland. Darby asked for a free stay at Stenson’s property in exchange for posts about it on her social media profiles. Literally all because a group of people don’t necessarily understand the social media world.

3 ways to extinguish—and survive—a social media firestorm

PR Daily

Social media offers boundless marketing and PR opportunities. However, social media platforms can also be quite a dangerous arena for brands. Here are three tips to survive a social media flare-up: 1. One easy way to spot a brewing social media firestorm is to set keyword alerts to look for conversations with negative context or intent. After a disturbing video of the incident went viral, Oscar Munoz, United’s CEO, apologized on Twitter.

3 lessons from viral content at Ford

PR Daily

million views on YouTube, is just one example of creative content the carmaker is sending down the assembly line. Sound out to your peers in social media from other companies and see if they'd be willing to team up for a campaign, as Ford and IHOP did for the hotcake holiday. Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK!

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5 unique ways to break into social media marketing

PR Daily

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs. With almost no money spent on advertising and little promotional effort on our part, a number of presentations we uploaded to SlideShare went viral. Use an old media strategy: product placement.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If

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30 Social Media Ideas In 30 Minutes

Journalistics

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Crisis Communications – how to prepare for or manage crisis communications via social media.

Learn, test, and execute: How to teach new innovative tactics in social media

Karen Freberg

However, if we are talking about a social media class – you ALWAYS have to be on board with what is happening and trending in the industry – and see how you can integrate this into your classes. In summary, this is what happens in social media.

McKinney Police Department, NAACP president respond to viral video

PR Daily

A YouTube video posted by Brandon Brooks shows an officer throwing a bikini-clad 15-year-old girl to the ground and forcibly restraining her. RELATED: Learn to manage crisis communications on social media by neutralizing attacks and turning the tide. ]. “I Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action.

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. million “likes” on Facebook, and it was shared across social media platforms including Reddit, YouTube and Twitter. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Kohl’s social media team spent the weekend responding to social media users’ love with individual tweets and Facebook replies.

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What real estate can teach marketers about social media

PR Daily

Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. This high-stakes environment however, is also what makes the industry built for social marketing strategies. Here are a few connections between the real estate industry and how marketing pros should approach social media. In social media, it’s necessary to understand your place, where you fit in and who the “cool kids” are.

6 tips for a great holiday social media strategy

PR Daily

Take these tips into consideration when brainstorming for your organization’s social media pages. Many brand managers fail to execute social media strategies successfully because they try to stay on top of too many channels at once. Figure out which social networks that are suited for your organization best by answering simple questions: Which platforms does your business currently use? Social media is quickly turning into a pay-for-play service.

30 Social Media Ideas In 30 Minutes

Journalistics

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Crisis Communications – how to prepare for or manage crisis communications via social media.

3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned. million views: A week later, CarMax responded with its own YouTube video, offering Hollenbeck $20,000 for her car—along with a few other items featured in the video: Lanman reported that Hollenbeck took CarMax’s offer: THANK YOU, INTERNET! CarMax worked quickly to jump on this viral video and nab itself some attention,” Garrett says.

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3 viral video tips for PR pros: Lessons from AARP and Coca-Cola

PR Daily

Or that YouTube reaches more adults than any cable network, according to Adweek ? Register for PR Daily’s July 29 PR University webinar “Create Emmy-quality videos: Win audiences on Instagram, YouTube, Periscope and inside your organization. ” For example, Cooney’s recent YouTube video “ Badass Pilot Buys Own Fighter Jet ” reached 1 million views this week. Most media sites and many blogs won’t post your video if it’s heavily branded. “It’s

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

The social media platform is testing a feature that offers its U.S. In a blog post , the social media platform announced that it gathered “insight from journalists and publishers before we started developing a product,” asking them “what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide.”. SOCIAL BUZZ. YouTube creators come together to plant 20M trees.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Social media.