Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. A great way to attract audiences is by creating social media videos. How They Improve SEO.

SEO 80

SEO Social Media Strategy Media 80

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? After reading this guide, you can boost SEO with press releases without stress or struggle.

SEO 52

SEO Engineering Google Consumer 52

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Increase SEO Rankings. Target Audience.

Writing 60

Writing SEO Local Advertising 60

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. And relevance is fundamental to SEO success. Don’t expect an immediate bump in search engine rankings when you write for intent.

Google 123

Google Engineering SEO Writing 123

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. Understand links.

SEO 71

SEO Film Reddit Video 71

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. 4- Multi-media content creation for communicators (photo + video + audio). SEO/SEM is highly under-represented in an academic setting. Or, what about SEO and SEM? Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic.

Communications 155

Communications SEO Social Media Video 155

Presspage

JANUARY 17, 2018

Whereas companies once cranked out mostly text stories, search engines nowadays also look for videos, images, sound files and other digital assets that tell a story. Even if your organization created that snazzy story and video package, it’s not exclusive when it appears all over the web, says Shel Holtz.

SEO 60

SEO Engineering Mobile Pitching 60

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. This is where you can make a journalist’s job easy and increase your changes of getting coverage by including great B-roll footage, embeddable video and compelling, high-resolution images with your release.

Writing 100

Writing How To Print Corporate 100

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. It’s about 13 years’ worth of HD video according to Gizmodo. It’s worth investing in a PR firm that plays well with SEO. Talk to Us!

SEO 60

SEO Google Engineering Social Media 60

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. As of this writing, brand Pages are unable to create Notes. As with all things marketing, it depends on your goals. Here’s how. Christopher S.

SEO 60

SEO Facebook Employee Web 60

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. If you write it, leads will come. PR aids business development.

SEO 125

SEO Case Study Conference Retail 125

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

DECEMBER 14, 2022

Swapping or adding any relevant photos and videos. We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. SEO-optimized. When it comes to SEO, keywords are incredibly important.

SEO 52

SEO Google Engineering eBook 52

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). Here’s the video (and click here if, for some reason, the video doesn’t show up in your Reader): Good stuff, right?

Video 79

Video SEO Skype B2C 79

Landis PR

FEBRUARY 28, 2022

The newsroom should include a press kit (photos, video, audio, etc.) The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. SEO for Yourself .

Web 59

Web SEO Case Study Writing 59

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . He has a passion for content writing, social media and SEO. Create a targeted meta tag. Until next time! Critical Mention.

SEO 102

SEO Film Advertising Advertising 102

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

The Proactive Report

OCTOBER 8, 2015

Watch the video. Writing for the web, keyword research, SEO, visual content and data mining are all digital skills you need to succeed in PR and marketing today. An excellent explanation of how to research and create the kind of content that Google loves. Note his comment about how visual content can make the difference.

SEO 100

SEO Web Google Video 100

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. Maybe video wasn’t initially a part of the plan, or perhaps it was but the budget for it was eaten up by other urgent needs.

Video 88

Video Interviews Resources Creativity 88

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Write good quality content. Watch the video for the full explanation of how and why it works. 1 & 2 are obviously within your control. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

Critical Mention

SEPTEMBER 13, 2019

Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. To start, you’ll need to make sure you are writing with voice search in mind. Utilize Video Marketing Strategies. Video marketing is a must! Video marketing is made for such people. Foster Client Relationships through Email Campaigns.

Marketing 92

Marketing SEO Radio Video 92

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind. Then, write a fresh release for that publication.

How To 101

How To Guidelines Writing Pitching 101

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Aside from the core responsibilities of writing and editing, content marketing has its own ecosystem of terms and disciplines. The Beginner’s Guide to SEO | Moz.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Onclusive

JUNE 21, 2017

Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. Will every PR professional be versed in everything from domain authority to SEO?” It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Engineering 329

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is SEO PR? What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

JULY 12, 2022

Use your industry expertise to write easy-to-understand blog posts that tie into your product line, technology, or customers. Focus on writing content that speaks to your prospective customers’ questions, wants, desires, and needs to build trust upfront. Create Blog Content. Launch an Email Newsletter.

Company 85

Company Marketing Small Business Google 85

Business Wire

JUNE 28, 2017

Utilize the latest storytelling tools, such as interactive photos and videos. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 6/ SEO - Journalists love Google when researching data and info to write an article. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152