Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. It runs about 25 minutes long.

SEO 129

SEO Engineering Google Study 129

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103

SEO Automotive YouTube Video 103

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read?

SEO 141

SEO Engineering Google Web 141

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train. In fact, there are four types of video content that produce high conversion rates.

Video 95

Video SEO Engineering Radio 95

PR Fuel

DECEMBER 14, 2020

The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive. SEO Tricks 101: Insert Keywords. Know Your Angle. Form Enticing Headlines. Include Media.

SEO 105

SEO Engineering Google Writing 105

Shift Communications

JANUARY 9, 2018

Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Laggards will quickly reach obsolescence. Christopher S.

Video 88

Video Trends SEO Marketing 88

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. A great way to attract audiences is by creating social media videos. How They Improve SEO.

SEO 80

SEO Social Media Strategy Media 80

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”. When it comes to successful SEO, there aren’t any shortcuts. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

Landis PR

MARCH 4, 2024

Supporting SEO Media mentions become part of your search results. Having more search results increases your SEO (search engine optimization). Make sure to include SEO keywords in quotes, press releases and explainer videos to support those efforts and increase visibility online.

Media Relations 107

Media Relations Media SEO Newspapers 107

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? After reading this guide, you can boost SEO with press releases without stress or struggle.

SEO 52

SEO Engineering Google Consumer 52

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. However, this time my thinking was different as we’d recently started work with a video production agency. This included keywords like ‘video production’, ‘corporate video’ etc.

SEO 71

SEO Film Reddit Video 71

The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? SEO and Tagging.

Video 100

Video Mobile Trade Shows YouTube 100

PRSay

APRIL 23, 2024

The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to You can watch a replay of the session, which included a discussion on PR measurement and SEO, here. Now, you can use AI for that kind of stuff,” Dietrich said.

SEO 129

SEO Measurement Television Google 129

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. 4- Multi-media content creation for communicators (photo + video + audio). SEO/SEM is highly under-represented in an academic setting. Or, what about SEO and SEM? Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic.

Communications 155

Communications SEO Social Media Video 155

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

Presspage

JANUARY 17, 2018

Whereas companies once cranked out mostly text stories, search engines nowadays also look for videos, images, sound files and other digital assets that tell a story. Even if your organization created that snazzy story and video package, it’s not exclusive when it appears all over the web, says Shel Holtz. ” Update often.

SEO 60

SEO Engineering Mobile Pitching 60

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos. 360° videos are like no other.

Video 48

Video Trends Storytelling YouTube 48

Critical Mention

MAY 2, 2019

YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years. The key to these videos is confidence.

Video 87

Video YouTube Engineering Google 87

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Flack's Revenge

OCTOBER 21, 2021

To check out videos, head over to Fusion’s YouTube channel. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

To check out videos, head over to Fusion’s YouTube channel. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Why good UX is so important How to combine SEO and PR for the best results.

SEO 156

SEO YouTube Interviews B2B 156

Shift Communications

OCTOBER 8, 2015

This series walks through the components of an SEO audit. The same holds true for SEO. If you’re in the video conferencing business, and your competitor is performing better than you for the phrase ‘video conference’ – you may want to take a look at how their site is set up and how they present their content.

SEO 60

SEO eBook Video Conference 60

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. The following is a guest post from Michael Peggs.

SEO 80

SEO Infographics Strategy Viral 80

Marketwired

DECEMBER 9, 2015

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO. Optimize Images and Videos.

SEO 60

SEO Pinterest Google Engineering 60

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. It’s about 13 years’ worth of HD video according to Gizmodo. It’s worth investing in a PR firm that plays well with SEO. Talk to Us!

SEO 60

SEO Google Engineering Social Media 60

Shift Communications

JANUARY 22, 2015

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. Now the new way of doing SEO has its benefits for both the end user and for Google, but it also changes how you should look at your SEO data, what you shouldn’t do with SEO anymore and how often you should check on various pieces of data.

SEO 60

SEO Engineering Google Data 60

Inbound PR

SEPTEMBER 19, 2019

Earlier this year, I had the pleasure of doing a presentation at a great inbound marketing event in London organised by Whitehat SEO. In the video, you'll learn about: why Inbound PR. In the video, you'll learn about: why Inbound PR. Take a look: What You Need to Know About Inbound PR in 40 Minutes [Video].

Video 48

Video SEO Strategy Marketing 48

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

FEBRUARY 14, 2023

And relevance is fundamental to SEO success. Writing for intent parallels writing for SEO. Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? There’s more to optimization than SEO. It can take a few weeks or even a couple of months before you see the effects.

Google 123

Google Engineering SEO Writing 123

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. Complication 2: Video. Many companies have preferred to use proprietary video players (based in Flash) rather than upload corporate videos to cloud-based video services like YouTube. Marketing Public Relations Search SEO' Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60