Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ISEBOX

JANUARY 5, 2017

The hit to the drug maker’s reputation wouldn’t be such a quick fix. The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. Duchesnay responded by following the FDA letter’s action items immediately.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Many of them offer COVID-19 vaccinations.

Leadership 126

Leadership Content Marketing Healthcare Google 126

NewsWhip

JULY 14, 2020

Sector specialists, early on in their career, volunteer to take on additional training and use tools on behalf of their teams – so they can work out specifically how a tool supports their area of consultancy be it public affairs, pharmaceutical, financial services or so on. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Mindful Marketing

JULY 16, 2022

What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? As one who hopes to help calibrate the moral compasses of the next generation of business leaders, this question hits close to home. the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. It’s what you’re known for.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

ISEBOX

APRIL 15, 2016

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. It’s not part of reputation management for the business but for you. This is something that takes time, but will help in the long run, both for your business and your value.

Media Relations 68

Media Relations Media Insurance Insurance 68

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.) It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.) It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

MaccaPR

SEPTEMBER 16, 2014

And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation. Souce: IMDb ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PR in High Definition

MAY 31, 2017

It can be a fickle commodity, rising and falling based on your reputation. But…would you trust Amazon to deliver your pharmaceuticals? Amazon for example, is a brand that we would typically trust. You can buy pretty much anything you want and know that delivery will be quick, especially if you’re a Prime member.

Brand 48

Brand Branding Communications Pharmaceuticals 48

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. It started when, as CEO of Turing Pharmaceuticals, he approved a 5000% price increase for a little-used drug.

Pharmaceuticals 149

Pharmaceuticals Healthcare Television System 149

PRSay

MARCH 29, 2017

The change is worldwide, and the halo is fading even for NGOs, which previously had the highest reputation of any sector. 82 percent believe more regulation should be applied to the pharmaceutical industry. ” Trust plummets in Japan. “People are becoming very nationalistic, because they’re scared,” Edelman says.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

MaccaPR

MARCH 7, 2016

Pharmaceutical giant Eli Lilly and Company (full disclosure: a former client of mine) has mastered this approach using widgets to pull updates from its brands, corporate blog and social media channels onto the Newsroom homepage. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Katie Paine's Measurement Blog

MARCH 29, 2023

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). NASA’s heritage and enduring reputation helped it recover. In almost every one of my columns, there’s at least one sentence about how effective (or clueless) the CEO is. For MLB, not so much.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202