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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. How could a little “like” trigger such a harsh response from the agency?

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Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., The post Why has pharmaceutical PR been slow to embrace social media marketing?

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When public expectations are unrealistic

The Stalwart Blog

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

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Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings.

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‘Grit, Determination and Resilience’ Needed in PR, Black Professionals Say

PRSay

22 webinar, “Building a Better Workplace for Black Employees.” Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I Mentors and advocates.

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How the FDA is Keeping Up with the Kardashians

ISEBOX

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. Next up in our Regulatory Series for pharmaceutical communications and PR professionals: Why pharma is slow to get on board with social media AND.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team. Many of them offer COVID-19 vaccinations.