Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Top challenges facing journalism.

Survey 144

Survey Software B2B Pitching 144

Bianchi Biz Blog

SEPTEMBER 7, 2023

Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. You might find yourself thinking that building awareness might be easier and more predictable if we focused more of our efforts and budget on paid and owned media, and put less effort towards earned media.

Automotive 73

Automotive Media Mobile B2B 73

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

Victorious PR

APRIL 21, 2023

One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz. Partnering with the best PR agency, like Victorious PR, can be the difference maker for a business in this growing industry.

Reputation 52

Reputation Advertising Advertising Education 52

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment.

SEO 200

SEO Pitching Agency Exercises 200

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

JANUARY 8, 2018

In this installment, we’ll look at 3 major trends in paid media: ?. Soon advertising may be the only way to reach some select audiences. Two companies own the majority of digital advertising. Solution: Market on both, and look for niches where advertising costs are inexpensive but in your target audience.

Video 96

Video Trends Media Advertising 96

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Search marketing and SEO statistics. 9) Even advertisers want to invest in PR. 20) The rise of visual search. Pinterest says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. ( Paid Media and Advertising Statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

5W PR

OCTOBER 1, 2020

There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email. Social media platforms are getting more competitive for advertisers with each passing day; however, instead of stepping back, more and more marketers are joining in. Advertising Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

Prohibition

FEBRUARY 18, 2021

If users still struggle to find specific data, for example, why that same fast food ad appears every time you pass it on the way to the gym, the platform has added a search functionality feature. TikTok and WPP announced global agency partnership. Social ad spend skyrocketed in Q4 2020.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

MAY 11, 2019

3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. The study analyzed media clippings supplied by Hotels.com and AT&T to see if the media coverage improved advertising effectiveness – and that seems to be what happened.

Study 138

Study Media Relations Media Measurement 138

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. The most common trigger for hiring a PR agency is a hot new product or service. You have news. You have a lot of explaining to do.

Education 178

Education B2B Employee Crisis 178

Shift Communications

DECEMBER 4, 2017

Part 3: Paid Media. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. Part 4: Search Marketing. More Paywalls Go Up. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MAY 10, 2022

They also need paid amplification. Owned by Google and equipped with its very own search engine, marketers compete for their videos to be in the top-ranking spot. Match content with the keywords (and queries) you want to rank for and your audience is searching. We highly recommended a paid amplification strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent).

Advertising 120

Advertising Advertising Facebook B2C 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. There has rarely been such an opportunity for earned media and paid to work together to create content that drives awareness, engagement, and search rankings. Facebook and Google dominate digital advertising.

Trends 159

Trends Mobile Advertising Advertising 159

Contently - Strategy

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Brand 145

Brand Branding Healthcare Enterprise 145

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Is it time to include search insights into your campaign?

Tools 136

Tools Publicity SEO Measurement 136

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. Now compare securing media coverage to creating an advertisement.

SEO 60

SEO Software Advertising Advertising 60

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Those at or near the top are used so extensively your picture is going to cycle out of view for those searching within only a second or two – shifting down to maybe photo number 200 or so just that fast.

Instagram 158

Instagram Publicity How To Social Media 158

ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Brand Branding Marketing 177

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76

Media Advertising Advertising Measurement 76

Konnect Agency

FEBRUARY 10, 2020

Weaving earned, owned, paid and shared media together is what keeps you afloat and relevant. While you’re an expert on all things multi-channel synergy, the paid media game is changing daily and changing FAST. Our public relations firm will help you navigate the paid media world and give you recommendations for moving forward.

How To 72

How To Media YouTube Social Media 72

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2017

It’s not enough for a prospective agency to look good “on paper.” In our experience, though, some questions are more likely to elicit stock answers that don’t really reveal how an agency team would approach a client’s opportunity. Translation: if an agency promises a sales spike, be wary.

Agency 136

Agency Reputation Software Journalism 136

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. from other referrers like organic search or paid ads. How to Measure PR: Search marketing. Tori Sabourin.

Measurement 140

Measurement Tools Analytics Data 140

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs appreciate Cision’s targeted search functionality. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs appreciate Cision’s targeted search functionality. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JULY 20, 2021

When thinking about keywords on your site, ask yourself, “What are my buyers searching to find me?” Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. and “What are the common questions prospects ask?”Optimize

B2B 172

B2B Company Marketing SEO 172

Shift Communications

JULY 18, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 65

Marketing Survey Study B2B 65