Landis PR

FEBRUARY 5, 2024

Effective public relations (PR) drives success in the fast-paced startup world. The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement. Note: This is a reposted blog by Dr. Michael Thiemann. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Hoyt Organization

DECEMBER 8, 2023

They need to establish their brand as a credible and innovative solution. 15 earned media placements, 94 million online earned media readers, 2 million online paid media placements, and over 619,000 new social media follows. What lessons can we learn from this successful life science campaign? Read on to find out.

Leadership 52

Leadership Social Media Reputation Brand 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. Effective communication and collaboration are key to a successful PR campaign.

Agency 62

Agency Case Study How To Crisis 62

Victorious PR

FEBRUARY 4, 2023

Utilizing Public Relations is one of the most critical factors to success in a business in the modern day and age. Traditional advertising is no longer one of the most vital things to reaching a larger audience and gaining their trust. Working with a PR Firm that understands your goals will increase your credibility with your audience.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. What are some of the key components of a successful strategic communication strategy? With so much content saturating the marketplace, how can brands stand out? How do you combat that?

Employee 174

Employee Reputation Internal International 174

Victorious PR

FEBRUARY 4, 2023

Everything about you is important to the overall success of your business. It requires a lot of hard work and dedication to make it successful. With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele.

Real Estate 52

Real Estate Brand Branding Local 52

Victorious PR

FEBRUARY 4, 2023

Everything about you is important to the overall success of your business. It requires a lot of hard work and dedication to make it successful. With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele.

Real Estate 52

Real Estate Publicity Brand Branding 52

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. This is where effective PR crisis management comes in. How to prepare and fix a PR crisis. Nobody wants a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. A coach and a mentor to facilitate the tricky situations surrounding online media is not a luxury anymore but a crucial piece of the puzzle.

SEO 120

SEO Creativity Mobile Journalism 120

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. We say that brand is what you say about business.

Reputation 79

Reputation Employee Case Study Survey 79

Cision

JANUARY 19, 2017

What is your secret to media relations success? How do you measure that success? By having a detailed strategy and clear understanding of the end results, you are able to effectively run successful media relations. What role do you see social media play in reputation and crisis management today? your spotlight.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

NOVEMBER 10, 2015

Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Here are four takeaways from her #PRSAICON session: 1.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. The art of listening is a common trait that successful organizations—and the leaders within them—generally recognize as important. We say that brand is what you say about business.

Reputation 60

Reputation Employee Case Study Survey 60

Prohibition

NOVEMBER 9, 2021

Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. To better understand the differences between paid social and organic social media , we’ll look at the differences between the two, as well as why having a hybrid approach is vital. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Onclusive

SEPTEMBER 20, 2023

Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. First and foremost, running a competitor analysis provides you with vital competitor insights. Why do you need to run competitor analysis?

Analysis 221

Analysis Crisis Management Tools Strategy 221

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. Consider cost transparency for patients.

Communications 60

Communications Insurance Insurance Privacy 60

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Selecting channels and tools, audience selection for targeting and campaign management among other goals for your organization are great next steps.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. By using a media monitoring platform you can also see data such as your audience demographics, sentiment, market and geographic areas where your campaigns were most successful.

How To 61

How To Media Crisis Crisis Management 61

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. Getting news in real time is key to your company’s success. With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast.

Media 60

Media Software Crisis Analytics 60

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Acknowledging these benefits suggests that you deem your company''s Wikipedia presence as vitally important to your reputation. Source: The Atlantic ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. Understanding the nuances of each platform is vital.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. What is crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

Mobile 91

Mobile Corporate Survey Web 91

Buzzstream

DECEMBER 13, 2023

Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. List Building Tools Ultimately, the success of a digital PR campaign depends on a strong prospect list. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. List Building Tools Ultimately, the success of a digital PR campaign depends on a strong prospect list. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

JUNE 6, 2016

What practical steps/habits do you take to manage these distractions so you can focus on achieving your goals? New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Here are a few email management tips, I've learned the hard way.

Writing 114

Writing Social Media SEO Blogging 114

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. But the time and money saved can easily be wiped away by the cost of brand rehabilitation.

Financial 190

Financial Reddit Advertising Advertising 190

Buzzstream

NOVEMBER 10, 2020

Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. Instead, begin with this vital tip: 1. As a magazine journalist, I received up to 300 emails per day. Their responses? Getting Pitch Perfect. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164