Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

How To 149

How To Social Media B2C Television 149

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Social Media – Twitter, Instagram, Facebook, YouTube, etc. What is Media Monitoring?

Media 75

Media Radio Newspapers Print 75

Communications Conversations

NOVEMBER 17, 2016

Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube. For Gen Z, it’s more like YouTube (by a mile) + streaming + cable (and no network TV).

Communications 60

Communications Mobile Radio YouTube 60

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Accessibility is a significant area of investment for social networks and media platforms.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Bruce is EMEA VP, Twitter and a former MD of YouTube. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Needless to say, the gallery had to order more prints. Like satire, the making of a controversy can expose hypocrisies on either side of an argument.

Brand 60

Brand Branding Film Print 60

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. You may: Be able to reshare the story if that media outlet has already produced it online – eg, retweeting a journalist’s tweet, linking to an online story, or embedding a YouTube clip. share your media success on your social media channels.

Media 60

Media Television Radio Newspapers 60

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). The common perception of influencers is individuals on Instagram or YouTube selling stuff. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Mark My Words

JUNE 15, 2018

This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. It generated a huge conversation and when it was declared a hoax, The Great Moon Hoax, a month after by an opposing publication so newspaper proprietors still fight as they did then, it had to be reprinted. Okay, it’s an extraordinary slide.

Policies 60

Policies Industry Newspapers Interviews 60

Cision

FEBRUARY 18, 2016

Today these stories are being told on countless digital, mobile, video, print and broadcasting platforms – and we must strategically address every platform as a medium to be reckoned with. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. Every story has a beginning, middle and end.

Storytelling 120

Storytelling Local Video Measurement 120

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. SUPPORT: According to a study by the American Press Institute , 88% of millennials get news from Facebook each day, but 83% get news from YouTube and 50% get it from Instagram as well.

Media Relations 87

Media Relations Media Local Leadership 87

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine. So why would we talk to them anywhere else?

Consumer 78

Consumer Measurement Local Data 78

Flatiron Communications

DECEMBER 10, 2015

It’s part of a larger push by the German newspaper publisher to re-invent itself through U.S. 15 years from now: 80% digital” “Subscriptions are doing great, e.g., video, music, even in print. ” “Traditional TV networks will soon go through many years of pain, like newspapers.” Paywalls rule.”

Newspapers 28

Newspapers Conference Print YouTube 28

Maxim Behar

JANUARY 11, 2024

I keep thinking that for example if television was a revolution compared to the printing press and the newspaper because it gave so many people the ability to see the same thing in real time and learn about it visually. The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram".

Radio 52

Radio Hotels Course Social Media 52

MaccaPR

DECEMBER 19, 2016

YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. Here's one way: Spotlight the in-house expert who authored your content piece. October 19, 2016. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #4: Simplicity. “You don’t want to overwhelm journalists. .”

Viral 88

Viral Marketing Guidelines Local 88

Journalistics

MARCH 2, 2013

You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today. If you are skilled with video, and can actually show a video you produced and generated views on, this will make you stand out.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 91

Marketing Google Newspapers Print 91