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Critical Mention 2021 Recap

Critical Mention

Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts. This release allows users to easily navigate sections of the platform on mobile and tablet devices. Until next time!

Radio 116
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. One answer may surprise you. The college newspaper. Community college newsletters or magazines.

Radio 69
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MediaPulse | A Weekly Media Round-Up

Cision

Apps Radar: The New York Times announces its app NYT Now will relaunch as a free product with new features on May 11 including an expanded iPhone team devoted to mobile offerings.

Media 120
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The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

Gen Z is not reading newspapers or magazines or listening to the radio. See how far down “reading” and “radio” are down on this list? These kids are using smartphones, computers and tablets to get their information, instead of newspapers, radios and TVs. Gen Z will be the first mobile-first generation.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. Travis Kelce spoke with Fox Sports reporter Laura Okmin in a pre-Super Bowl LVIII radio interview , “I’m very aware,” Kelce said of the phenomenon.

Sports 85
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” What you do with the media mention counts as much as getting it in the first place ,” Frank Strong told Michelle on PR Explored.

Media 97