Remove Creativity Remove Mobile Remove Print Remove Radio
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 99
article thumbnail

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86
article thumbnail

How COVID-19 will impact PR practice and skills

Stephen Waddington

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151
article thumbnail

How Social Media Is Paving a New Path for Journalism

Cision

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. billion of them accessing the site on a mobile device), Facebook is the world’s biggest social network. billion monthly active users (1.2 Images: Roger H.

article thumbnail

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

But this fact mobilized us incredibly, now we work much more, more responsibly and the results are there – we have new clients of world renown, to whom we offer even more professional and most importantly lightning fast services. And this will not be because advertising agencies are bad, or colleagues there are not creative.

article thumbnail

Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Jody joins the agency with an extensive background in communications. It got to a point that was too vast to comprehend.

article thumbnail

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

This program does for podcasts, what native ads have done for online print. It is however a high quality newscast delivered in audio over a mobile phone. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60 Freakonomics Radio. (~40

Radio 60