PRSay

MARCH 19, 2020

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Make sure your home network can handle a video call. If you’ve had problems with other video calls, see if you can up your network speed. Have your notes on your screen.

Interviews 210

Interviews Video Meeting Skype 210

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. Live video is a compromise of quality for timeliness.

Video 197

Video Facebook Retail How To 197

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Video Twitter Facebook 118

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 104

Meeting Media Journalism Interviews 104

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I love poetry and video games. Can you tell us what types of stories, trends or issues are on your radar now? I play guitar!

Meeting 89

Meeting Media Pitching Newspapers 89

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves. Here are the nine tips you need when learning how to write a press release.

Writing 72

Writing How To Media Guidelines 72

Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me).

Social Media 269

Social Media Communications Media Storytelling 269

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. A call could get lost.

Real Estate 223

Real Estate Local Pitching Media 223

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

NewsWhip

AUGUST 17, 2022

Timeline now delivers visualizations that help you quickly understand if media and public interest in any topic you are monitoring is up or down since the previous period. The Timeline widget gives you hour by hour, and day by day graphs of real-time public and media interest in any topic. Assess change in interest at a glance.

Publicity 173

Publicity Media Video Writing 173

PR for Anyone

DECEMBER 14, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . In fact, there are four types of video content that produce high conversion rates.

Video 95

Video SEO Engineering Radio 95

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. If you write it to “wordsmithy” and it’s hard for the journalist to follow, how can you expect their audience to understand it. This week I want to talk about how you write a pitch.

Pitching 130

Pitching How To Media Writing 130

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. Establish a clear target audience and message for your video.

Video 62

Video Product Launch Film Social Media 62

PR Fuel

MARCH 20, 2021

Targeting the proper media when issuing a press release will make sure the right eyes are on your news. If you own a company that sells shoes, you don’t want to send it to journalists that cover video game news. You want them to read your release and write about the news, not just delete the email.

Small Business 101

Small Business Writing Company Social Media 101

Business Wire

MAY 10, 2017

CONTACT INFORMATION Include contact information of someone who will be responsible for handling media inquiries. It’s important to also include multimedia such as images and video and a logo that links to the company page. Providing a high quality image or video will help amplify your message and impact reach.

Writing 165

Writing How To Video Facebook 165

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Shift Communications

MARCH 15, 2022

What does this have to do with your earned media strategy? Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. Many already had challenges growing revenue with traditional media business models.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

Technology 95

Technology Meeting Media Analytics 95

PR for Anyone

JUNE 25, 2020

When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert - but it’s up to you, as that expert, to use the media appearance to your advantage. You want to share that media hit anywhere you are active. Transcript Hi everybody.

Media 130

Media Twitter LinkedIn Social Media 130

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Increase SEO Rankings.

Writing 59

Writing SEO Local Advertising 59

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 159

Social Media Mobile Media Video 159

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. Nikkole Couture is vice president of Go to Market, Intrado Digital Media.

Writing 100

Writing How To Print Corporate 100

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Determine the purpose of your video.

Video 120

Video Film Content Marketing Strategy 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. But most of them don’t get picked up by the media and very few are read by the intended audience. Another great press release headline tip is to write an authoritative headline.

Writing 52

Writing How To Engineering Industry 52

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. Probably the most fun thing I’ve worked on at EV Pulse is my video review of the Kia EV6. What story or stories are you most proud of?

Meeting 79

Meeting Automotive Media YouTube 79

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Time is precious.

Video 120

Video Education Mobile B2B 120

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership.

Writing 170

Writing Pitching Meeting Communications 170

Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Photos count, sometimes a lot, but overall, their weight is just not comparable to video on TV news.

Meeting 98

Meeting Media Print Enterprise 98

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. Start with these five steps to write a script that impresses viewers and converts leads. Instead, break it up.

Video 40

Video Writing Marketing Case Study 40