The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Being able to measure and assess influencer marketing ROIs accurately (44%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Writing a post about your business or service. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Most marketing videos aren’t going viral.

B2B 138

B2B Video Marketing Survey 138

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Watch Gary’s free on-demand webinar today! Ann Handley (@MarketingProfs) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Again, in Rachel Besenyei’s webinar she highlighted David Meerman Scott’s diagram illustrating the ‘life of a news story’ , and exactly where to jump in with newsjacking.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? in Communication program. And of course, it worked. Probably not. These fine folk did: Jan.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. These fine folk did: Jan.

Policies 86

Policies Twitter Facebook Writing 86

Buzzstream

DECEMBER 17, 2020

Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. From the industry pros I spoke to for this piece, when it comes to discovering backlinks for your latest campaign and measuring the value of the coverage, ahrefs comes out on top.

Digital PR 161

Digital PR Tools Pitching Film 161

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. They created 54 different pieces of multimedia thought leadership over the course of a few months, including press releases, webinars, tip sheets, blog posts, SlideShares and email campaigns. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Webinars are one of the most engaging, personable types of content. Cision helps to solve this multi-faceted problem.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Sian also summed this up in the JBH webinar saying, “Give us everything we need to use your piece. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Webinars are one of the most engaging, personable types of content. Cision helps to solve this multi-faceted problem.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Watch webinar. We talk about aerosol nanometers of size for measuring aerosols. View our on-demand webinars. #18: 16: How the consumer driven news cycle changes PR measurement. APRIL 22, 20214pm Singapore / 12pm UAE / 9am IrelandHow has the consumer changed the news cycle and impacted PR measurement?GUESTSDirector

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Measurement tools only go back 30 days. Promote your high performing pins to help take them viral. SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair. Optimize your board titles and descriptions for Pinterest search. Be sure your pin captions include a call to action.

Social Media 40

Social Media Pinterest Media Marketing 40