Remove Measurement Remove Product Launch Remove Viral Remove Webinar
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Promoting various events and webinars. Being able to measure and assess influencer marketing ROIs accurately (44%). Writing a post about your business or service. ALS #IceBucketChallenge.

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105 Tips for Successful Social Media Marketing

Beyond PR

Use the video option to tease upcoming product launches or company news. Measurement tools only go back 30 days. Promote your high performing pins to help take them viral. SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair.