Creativity, Measurement, Viral and Webinar

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools

Tools Publicity Measurement SEO

#14: What happens when influence outshines advertising?

NewsWhip

MARCH 31, 2021

Watch webinar. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. When a negative story breaks, is this something that’s really going viral?

Advertising

Advertising Advertising Data Reputation

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Being able to measure and assess influencer marketing ROIs accurately (44%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Writing a post about your business or service. ALS #IceBucketChallenge.

Marketing

Marketing Viral Fashion Product Launch

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

MAY 12, 2021

Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.

Trends

Trends Brand Branding Reddit

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing

Marketing Content Marketing Advertising Advertising

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Discovering what to ‘react’ to.

Digital PR

Digital PR Industry Strategy Film

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Watch her on-demand webinar today! 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! ” https://t.co/XuswAAsGAo.

Social Media

Social Media Twitter Media Nonprofit

Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video

Video Facebook Twitter Viral

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies

Policies Twitter Facebook Writing

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

DECEMBER 17, 2020

This will force you to get creative with the sorts of terms you think your coverage will fall under. Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. I’d advise just using the news function for prospecting. Catching missed coverage.

Digital PR

Digital PR Tools Pitching Film

10 Types of Content That Drive Demand & Boost Engagement

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics

Infographics Case Study Content Marketing Video

How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching

Pitching Writing Digital PR How To

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics

Infographics Case Study Video Survey

#18: The future of storytelling in healthcare communications

NewsWhip

MAY 27, 2021

Watch webinar. We talk about aerosol nanometers of size for measuring aerosols. So, I really doff my cap at this really creative use. View our on-demand webinars. #18: May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Read transcript. We talk about R rates. read more. #17:

Healthcare

Healthcare Storytelling Communications Local

105 Tips for Successful Social Media Marketing

Beyond PR

AUGUST 4, 2016

Measurement tools only go back 30 days. Promote your high performing pins to help take them viral. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair.

Social Media

Social Media Pinterest Media Marketing

Public Relations Today

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

#14: What happens when influence outshines advertising?

Webinars

Trending Sources

Influence your PR campaign with Influencer Marketing

Webinars

#17: How PepsiCo’s Creators League transforms trends into brand activations

30 Pragmatic Marketing and PR Predictions for 2020

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

The Top 50 Social Media Influencers on Twitter

Online Videos 101: Keep It Simple, Stupid

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

The 8 Digital PR Tools You Need in 2021 (According to the Experts)

10 Types of Content That Drive Demand & Boost Engagement

How To Write A Pitch For Digital PR In 2021: A Complete Guide

10 Types of Content That Drive Demand & Boost Engagement

#18: The future of storytelling in healthcare communications

105 Tips for Successful Social Media Marketing

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