Advertising Measurement Viral Webinar 
NewsWhip
MARCH 31, 2021
What happens when influence outshines advertising? Watch webinar. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Read transcript.
Newsfile
FEBRUARY 28, 2024
PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Native Advertising? What is Viral Marketing?
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Sword and the Script
APRIL 2, 2024
It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Measurement templates.
Flack's Revenge
MARCH 8, 2018
Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. They also mentioned a recently released Chrome extension that they say predicts content virality. In summary, I came away from the webinar even more excited about Newswhip. This idea makes sense.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
Waxing UnLyrical
APRIL 13, 2016
Promoting various events and webinars. Being able to measure and assess influencer marketing ROIs accurately (44%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Writing a post about your business or service. ALS #IceBucketChallenge.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.
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