ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. References: *1 CMO survey – [link]. *2 Cue social backlash across the internet. 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

Melissa Agnes

FEBRUARY 6, 2018

Yes, you read correctly, I said “fun” in reference to a book on crisis management!). Failing to be crisis ready means that your team will not be in the best possible position to identify a risk and instinctively take measures to prevent it, or mitigate its escalation. Why Crisis Ready matters to you (or why it should).

Crisis 133

Crisis Brand Branding Crisis Management 133

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best. We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Top influencers often refer your brand if you have formed a good connection with them. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Waxing UnLyrical

AUGUST 8, 2016

Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. These have helped me shift my PR habits toward a more strategic, measurable operation. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. Looking for a place to start?

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

DECEMBER 17, 2020

Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. From the industry pros I spoke to for this piece, when it comes to discovering backlinks for your latest campaign and measuring the value of the coverage, ahrefs comes out on top.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Domino’s Viral Staff Video. What is crisis communication? How can a PR agency help?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

MAY 2, 2024

And so if there are opportunities in a piece of content to give a reader a much bigger piece of content on a related topic that we’re referring to within another piece of content. Does internal linking have a measurable effect on ranking? I think that makes for a more helpful experience for that reader.

Internal 118

Internal International Insurance Insurance 118

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] The best employees are the ones that are referred to you from your networks.

Marketing 28

Marketing Employee Wikipedia Data 28

ReimaginePR

AUGUST 29, 2016

Also, you should follow friends of your business, people who may or may not be your competitors, but are people whom you admire and to whom you’re willing to refer business to. Everyone wants to produce viral content that gets shared all over the web. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JULY 25, 2016

In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. Measurement enables adaptability. Thoughtful measurement. Conclusion.

Facebook 120

Facebook Instagram Measurement Twitter 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

When it comes to public perception, it’s all about expectations , and whether the reality measures up. A client should be wary of a Trump-like agency team who promises overnight media coverage or amazing “viral” content. As an industry, PR is moving from measuring outputs, or deliverables, to outcomes , or results.

Agency 120

Agency Company Measurement Viral 120

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Abbreviations are often referred to without including the full name of the organisation initially. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. Paul, you are referring to one of my favorite articles because it truly represents this phenomenon that we’re talking about. 16: How the consumer driven news cycle changes PR measurement. Paul: Consumers have tried to educate themselves in this new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Here, an audience will refer to media for external evidence or for ways of highlighting or proving points in a message they are trying to broadcast (45). So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52