Measurement Product Launch Reference Viral 
Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.
Waxing UnLyrical
APRIL 13, 2016
When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Being able to measure and assess influencer marketing ROIs accurately (44%). Top influencers often refer your brand if you have formed a good connection with them. ALS #IceBucketChallenge.
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