Measurement Publicity Workshop Writing 
PRSay
DECEMBER 20, 2023
no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). When judging awards now, I can often sense whether or not the individual writing the submission is a knowledgeable practitioner or a novice tasked with throwing something together before the deadline.
wiredPRworks
FEBRUARY 11, 2016
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Promote your business and amplify your message across communication channels: Public Relations and Social Media.
Sword and the Script
JUNE 15, 2021
I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind.
Waxing UnLyrical
FEBRUARY 1, 2011
Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? These should lead to business outcomes, but should be measured in their own right; [it] makes measurement more actionable.&# Can you define what a “KPI&# is?
PRSay
APRIL 25, 2024
For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Do your SWOT. For Pete’s sake, crack a few books.
Contently - Strategy
JANUARY 26, 2023
6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Will they be writing their own articles, for example, or will you need a freelance team? Measure your results.
PRSay
APRIL 3, 2017
I had just started a full-time position teaching public relations at a small Midwest university. I was a new mom, juggling full-time teaching and a part-time career in the Air Force Reserve as a public affairs officer. For more information about the Accreditation in Public Relations (APR) process, visit the Accreditation website here.
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