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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Our primary objective is to secure at least 10 earned placements and 300,000 impressions in trade media by Dec. Tactics are the individual actions you will take to implement your strategy.

Publicity 179
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170
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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. Some PR tactics can seem like spontaneous ones that require only media contacts and sales skills. They’re measurable. Yet that’s very rarely the case. They’re actionable.

Strategy 220
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9 Strategies for Building a Winning Professional Brand

PRSay

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Engage with peers on professional social media platforms like LinkedIn. You can share your original content on LinkedIn and other social media channels. Do your SWOT.

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Behind the Headlines with Marian Salzman

Cision

While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. I have never met a seminar I didn’t want to cherry-pick—i.e.,

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130
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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Page Spring Seminar. Happy conferencing!