PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130

Employee Policies Creativity Company 130

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Teaching will shift online for all but small discussions and seminars. Social media, messaging, streaming and video conferencing have become utilities during lockdown.

Tourism 118

Tourism Fashion Retail Travel 118

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy. Two is the new five. After the first fours steps in of these PR fundamentals, evaluation is required.

Software 96

Software Comparison Measurement Content Marketing 96

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. For Social Media, we like…. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Presspage

AUGUST 22, 2017

Blogs, social media, forums and tools to monitor and schedule content have been integrated into most PR teams by now. Integrating blogs and social media into the PR strategy. Measurability of PR efforts is increasingly important. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Share This Too’ is a practical guide to social media, supported by the Chartered Institute of Public Relations (CIPR).

Social Media 48

Social Media Agency Consumer Fashion 48

Waxing UnLyrical

JUNE 14, 2018

We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. If you believe it will be valuable, attend webinars, seminars and conventions to be familiar with these changes. Makeda Waterman is an online media journalist of 4 years with blog features on CNBC Make It.,

Print 71

Print Resources Technology Interviews 71

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

JANUARY 3, 2017

Going through, in real time, the amount of material available through social media would have been impossible not long ago. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. He is active on several social media sites including Twitter: @ErikSherman. And yet, there are problems.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149

Video Case Study Agriculture B2B 149

Solo PR Pro

SEPTEMBER 5, 2023

Showcase your expertise by offering workshops, webinars, or seminars. For example, choose networking and LinkedIn, or email marketing and social media. Measure your results. Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

AUGUST 26, 2018

It’s a really applicable theme because the silos between communications disciplines are coming down with the advancement of digital and social media. He has presented seminars on change management at several conferences and universities over the past 15 years. D’Angelo appeared first on Critical Mention - Media Monitoring.

Interviews 79

Interviews Ethics Conference Leadership 79

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Beyond PR

MARCH 17, 2016

Social Media Marketing. For businesses, social media provides a means to communicate directly and honestly with audiences. It also allows you to develop a rapport with them directly, instead of relying solely on traditional media. Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it.

Marketing 40

Marketing Small Business Web Nonprofit 40

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media."

Advertising 54

Advertising Advertising Community Social Media 54

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Create a social media content calendar. How to Measure Guest Posting ROI. This site has articles, podcasts, seminars, tutorials, guides and reports on every facet of marketing, from customer behavior to mobile marketing. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

NewsWhip

MAY 27, 2021

Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Talking Points. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78