wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Giveback stories are good. How about you?

Pitching 52

Pitching Training Radio Media Training 52

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. One of our former clients was an emergency “panic button” marketed to women, college students, and runners. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing.

Creativity 243

Creativity Groups Retail Media Training 243

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Strategy 101

Strategy Pitching Film Advertising 101

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Vomiting marketing jargon.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Some marketing teams have their own ideas for what will make news. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 100

Marketing SEO Writing Engineering 100

PRSay

MAY 3, 2019

That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. Content marketers and social media managers are experiencing the same fragmentation of audiences. Get more media pitching knowledge from Michael Smart here.

How To 120

How To Education Exercises Newspapers 120

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Relying on Traditional Media Relations Tactics.

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

Mindful Marketing

FEBRUARY 15, 2017

But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Congratulations! You’re on your way to becoming a bonafide business.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Journalists need our content.

Publicity 225

Publicity Marketing YouTube Video 225

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C., And, more than anything, it helped increase my confidence.

Sports 113

Sports Retail Local Report 113

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? Who are some of your clients?

Local 94

Local Course Community Interviews 94

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167