Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. We focus on working with non-profits, small businesses, women CEOs and business owners. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. The editors can’t know what will happen with the virus four months from now so they need to continue with their planned themes and the overall category of the magazine (i.e. It's something that matters. That's relevant.

Media 130

Media Television Exercises Newspapers 130

PR for Anyone

SEPTEMBER 8, 2021

Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! This is their job. They get paid to do a good job.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 63

Pitching Consumer How To Meeting 63

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. How is your business related to weather, topics, holidays in September. What to Pitch When. See what you can pitch.

Pitching 130

Pitching Television System Local 130

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Create a great hook – look at magazine covers for ideas. I use it every day in my own business so I’m not just telling you to try something, I know t works! The formula works.

Publicity 130

Publicity Video Pitching System 130

Doctor Spin

MARCH 1, 2024

Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Startups and small businesses. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media. In contrast, Inc.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Magazine, and more. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

PR Fuel

JANUARY 24, 2022

A captivating press release can feature on websites, news publications, and magazines. If you run a small business, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them. Choose the Right Platform and Distribute Wisely.

Creativity 111

Creativity Data Measurement Product Launch 111

PR Fuel

OCTOBER 27, 2020

The Great Elevator Pitch Press Release. A great elevator pitch should grab the attention and sum up who you are, along with what you do, in all the time it would take to share an elevator ride with someone. Try looking for tools that will put your release out to even more people through blogs and magazines, such as Pitch Engine.

Examples 52

Examples SEO Writing Engineering 52

ISEBOX

NOVEMBER 30, 2015

Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE). 5) You don’t network or pitch.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. When you put out press releases for your business, you establish yourself as an industry expert.

Writing 61

Writing SEO Local Advertising 61

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. So why am I telling you to pitch the national press? As to your first point, that you don’t have a story that could interest the national media: why not? What makes your story different, unique?

Media 49

Media Local Insurance Insurance 49

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch. Now I know Brooks.

Media Relations 40

Media Relations Media Pitching Small Business 40

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Victorious PR

FEBRUARY 22, 2023

Entrepreneur Magazine? If you’ve gotten to this point in the video, probably not… Now think about all the other business owners, just like you, watching this masterclass. You don’t have to worry, our team will teach your team — you just sit back and get featured in magazines! Have you been in the press before?

Publicity 52

Publicity Video Pitching Google 52

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Bad Pitch Blog

DECEMBER 30, 2006

When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. 4) BPB: What are some of the big problems you see that get PR people singled out by media and blogs like the Bad Pitch blog?

Pitching 40

Pitching Small Business Insurance Insurance 40

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources. This might be why.

Pitching 167

Pitching Infographics Small Business Media Relations 167

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. These can be turned into fun, quick and newsworthy pitches that capitalize on current trends and predict longer-term ones. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. I mean figure out what I actually write about and how, and pitch me something that fits.

Print 100

Print Media Pitching Writing 100

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. As marketers, we typically stay away from touchy political issues.

Report 225

Report Media Advertising Advertising 225