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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Because public relations equals trust in brands.

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Land Stories

PR for Anyone

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130
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Good Stories

PR for Anyone

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. How is your business related to weather, topics, holidays in September. Remember, these are for local media and national television.

Pitching 130
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. (Photo Credit: Deposit Photos, Canva).

Pitching 100
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How to Pitch Consumer PR with Desiree Dozier, Finn Partners

OnePitch

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Startups and small businesses. Government agencies.

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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

A captivating press release can feature on websites, news publications, and magazines. If you run a small business, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them. Choose the Right Platform and Distribute Wisely.