Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. Even mainstream media outlets break their coverage into different beats. Today’s audiences cross-reference a mix of paid, earned, and owned channels to make their decisions. Don’t be dull: Newsworthiness does not equal boring.

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Media Relations Media Local Healthcare 40

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Commit to a regular schedule to read or listen, and take notes so that you can refer back to what you have learned. Take a class.

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Conference Reddit Local Course 80

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward.

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How To Construction Product Launch Local 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

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Crisis Government Energy Community 151

Barokas

JUNE 19, 2017

As PR professionals, the art of media relations is our bread and butter. Relationships – remember, there’s a human behind each email on your media list, and you need to make sure and treat them as such. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages?

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Pitching Sports Resources Report 68

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It covers many big issues in a digestible way. What elements or characteristics do you look for in a story?

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Meeting Automotive Media Transportation 83

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

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Blogging Agency Community Local 78

Cision

OCTOBER 6, 2015

Sorry, was that one of those irrelevant, lame jokes you were referring to? Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” Q (submitted by Marilyn): How do you keep a nervous spokesperson from making irrelevant, lame jokes?

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Interviews How To Healthcare Media Training 120

PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This refers to our role as the creators and builders of reputations. There are a few different factors to consider here, so let’s break them down: 1.

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Groups Employee Leadership Examples 62

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. We like to hike, play board games, visit our local breweries.

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Meeting Media Engineering Journalism 75

Reputation Us

JANUARY 13, 2016

LTPR refers to this as a 360 o Communications Audit. The slightest hint of misconduct can lead to local and, in severe incidents, even national media exposure. Whether questioned by the local gazette or CNN, the principles of handling media effectively are the same. Step #2: Conduct a Communications S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications.

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Internal International How To Media 323

Solo PR Pro

SEPTEMBER 16, 2014

Reference it in an email or bring it on up your next call. Whether it’s work-related or not, these little gestures go a long way in solidifying a relationship. I’ve found that clients truly appreciate when you give them access to your network.For example, our city’s public transportation organization is one of our social media clients.

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Skype Transportation eBook Twitter 77

Communications Conversations

JULY 8, 2015

But, engaging most reporters on social media sites like Twitter? There are certainly reporters, editors and other media who actively engage on social. Locally here in MSP, Jason DeRusha, Dave Schwartz and Julio Ojeda-Zapata come to mind–all are very responsive across social platforms.

Twitter 60

Twitter Report Pitching Agriculture 60

PR Conversations

JULY 24, 2014

A Chinese collector refers to the catalogue at a Sotheby's auction house in China. For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales.

Marketing 87

Marketing Communications Video Reputation 87

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). For PR pros that means racking our brains for every possible angle to secure that valuable air time – both local and national. For many clients, broadcast coverage is the pinnacle of our PR efforts.

Interviews 60

Interviews Pitching Sports Local 60

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. My career in PR has been very different than I expected, in a good way. Leadership positioning.

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Publicity Advertising Advertising Leadership 334

Communications Conversations

FEBRUARY 6, 2018

She was referred to me for a potential piece of business with Thermo King (at the time). Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.? I first met Heidi McGuire three years ago through a mutual friend.

Energy 68

Energy Corporate Travel Internal 68

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A You’re a fan of honesty. Or so the thought process goes.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

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Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. We fight it.

Construction 40

Construction Internal International SEO 40

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media. Ready to brush up on your media relations skills?

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Pitching Media Journalism Data 58

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

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Marketing Content Marketing Advertising Advertising 105

PRSay

MARCH 29, 2021

During the widely seen interview, Prince Harry and Meghan Markle avoided personal attacks on individual members of the royal family, referring instead to what they portrayed as an intransigent institution.

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Media Training Training Interviews Media 180

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Refer to editorial calendars.

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Pitching Print Journalism Local 82

Bad Pitch Blog

APRIL 28, 2007

Can you say this about every one of your last 12 media pitches? Since 2005, Buse has won 19 national PR awards and eight local ones. Nobody did more with less," referring to his mini-budget and maxi-results. In each case, he was up against Madison Avenue giants with budgets that dwarf his $12,500 a year.

Pitching 40

Pitching Print Creativity Local 40

PRSay

MARCH 29, 2017

The survey indicates a widespread sense that news outlets aren’t getting the local story because of constricted economics. “The media is also now an echo chamber,” Edelman says. “It is a world of self-reference.” 82 percent believe more regulation should be applied to the pharmaceutical industry.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

ImPRessions - Crenshaw Communications

APRIL 25, 2017

The commonsense lesson: stay far away from Hitler references or holocaust imagery, unless you want to be seen as exploiting a historic tragedy to make a sale. Compared to the giant ice pop, this one was just a local promotion, but it was far more alarming. The “Iron Man 3” fake attack.

Retail 168

Retail Course Local Brand 168

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. OK… there’s still a bit of a ball and chain, especially if your work focuses on media relations. I wrote up this case study shortly after the project finished, and still refer to it.

Strategy 40

Strategy Case Study Community Creativity 40