Local Media Relations Print Reference 
Burrelles Fresh Ideas
MARCH 5, 2024
Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Wait, what is earned media?
Burrelles Fresh Ideas
AUGUST 2, 2023
Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.
Journalistics
FEBRUARY 25, 2013
For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).
Stephen Waddington
MAY 19, 2020
Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.
Bianchi Biz Blog
MAY 16, 2022
My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. We like to hike, play board games, visit our local breweries.
PRSay
MARCH 29, 2021
During the widely seen interview, Prince Harry and Meghan Markle avoided personal attacks on individual members of the royal family, referring instead to what they portrayed as an intransigent institution. To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g.,
MaccaPR
MAY 23, 2018
Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Refer to editorial calendars.
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