Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

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Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

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Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

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Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

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Bianchi Biz Blog

DECEMBER 14, 2023

As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3. Vehicle Tech & Mobility Suppliers: Six Things to Do Now for CES2024 6.

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Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

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Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

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Flack's Revenge

JANUARY 14, 2016

HBR virtually ignored media as a channel of info that supports B2B sales. If true, does this mean that media coverage, and by extension media relations, no longer matter in this area? Load up on data about buyers and use technology and digital channels to reach them. DIY Buyers tap Self Serve Info.

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Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. Don’t send the same generic pitch to everyone on your media list. Instead, use your media database to locate the journalists covering the story angle you want to pitch. Understand Who You’re Pitching.

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Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

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Bianchi Biz Blog

DECEMBER 15, 2022

While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. Here are the top 10 most visited blog posts on our site for 2022: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Are You a Bad Client?

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Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

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Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. The importance of page experience in SEO.

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Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

But we should also be thankful for technology that connects us to breaking news. PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. Without them, we would not have seen such growth through the year.

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Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

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Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites.

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Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

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Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

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Barokas

JANUARY 19, 2018

I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility. We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit.

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Automotive Mobile Transportation Enterprise 109

Bianchi Biz Blog

DECEMBER 16, 2021

Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors. Is Media Relations Dead? You might also be interested in: Top 10 Meet the Media Profiles of 2021. Earned Media: Is it worth all the trouble?

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Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

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Transportation Automotive Mobile Interviews 87

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 2 - Showcase your global media contacts Getting personal will set you apart from the crowd when building better media relations.

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Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Alexa St.

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Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

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Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

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Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Traditional and digital media relations environments are seeing it, too.

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Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. I spent 20 years in media relations at General Motors between two journalism careers. Like most of our editorial staff, I work remotely. In my case, home is in West Michigan.

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ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s.

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Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Bianchi Biz Blog

MARCH 31, 2022

So, is success in B2B PR and media relations all about RELATIONSHIPS? You might also be interested in: Meet the Media: Justine Murphy, Senior Editor at Laser Focus World. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. It came because that PR pro delivered value. And it grew from there.

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Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

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ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. But the last thing any brand wants to do is beat media over the head with non-news. Your brand story should have a beginning, middle and end like any good tale.

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Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.”

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Mo’ mobile! A look at the year in review offers some clues as to what 2017 year has in store. Content will be automated.

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