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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 99
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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How PR measurement can improve public health

Stuart Bruce

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Measure your results. Educate your target audience. Just do it, don’t overthink it!

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. These were maintained throughout the lockdown.

Publicity 199
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The Ultimate Guide to Boosting In-store Sales Through Retail Marketing

Prohibition

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers.

Retail 62
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COVID-19 opportunities: Where is the money?

Stephen Waddington

Education Campus and classroom education is going to be different with social distancing measures in place. Organisations have realised that you can’t transfer a workshop lasting longer than 60 minutes online and expect it to work. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies.

Crisis 78