Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. They are meant to build our reputation as helpful experts in our industry.

Video 153

Video B2B Film Marketing 153

wiredPRworks

SEPTEMBER 21, 2017

PR [Personality + Reputation]: The secret to instantly becoming a credible resource for new leads. An international sales leadership speaker, Barbara is a professional member of the prestigious National Speakers Association [NSA] and serves on the NSA Illinois chapter’s board of directors. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Public Relations Sydney

JULY 20, 2014

Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. ‘If Catriona articulates a clear path to building a reputation by using the art and craft of PR. Entrepreneur Marketing tips PR tips social media Websites PR public speaking thought leadership' Valerie Khoo, journalist, Author of Power Stories.

Social Media 53

Social Media Brand Branding How To 53

Garrett Public Relations

MAY 1, 2023

Manufacturing PR clients are some of my favorites to work with. These companies often sit on a treasure trove of stories just waiting to be told. But, they may need a little help to get their news and stories out there.

Publicity 78

Publicity Data Industry Trade Shows 78

Garrett Public Relations

OCTOBER 17, 2021

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Collaborate with other small businesses in your area to cross-promote each other’s products or services.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 107

Brand Branding Reputation Corporate 107

PRSay

SEPTEMBER 18, 2017

There may be several reasons a business thrives decade after decade, but at the very core is a strong culture steeped in high ethical expectations. This is one commonality that I have found to be true in my 30+ years of providing counsel to small businesses and associations.

Ethics 126

Ethics Reputation Employee Small Business 126

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Media relations hinges on the relationships that we create and maintain with the press.

Report 172

Report Local Media Pitching 172

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. A chapter a day will also be published on the website and shared via @weareproofed on Twitter.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

MAY 23, 2017

For top business insights, check out: Business Insider ( @businessinsider ): Whether you’re searching for articles on finance, media or tech, Business Insider has an arsenal of resources for you. August ( @augustpublic ): Need your roundup on business and work tips update in a quick, weekly format?

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. This underscores the need for a robust digital presence.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. It’s our responsibility to do this judiciously. Powered by CommPRO.

Report 225

Report Media Advertising Advertising 225