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Takeaways From The Annual B2B Thought Leadership Impact Report

Lauri Pehar Borsh

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 297
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New marketing talent report has three words for leadership: Value people more

Agility PR Solutions

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.

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Wadds report snapshot: A decision-making framework for taking a stand on public issues

NewsWhip

Our latest report is being released in partnership with Wadds, inc., As such, the report sets out to provide an easy-to-follow framework on when companies should take a stand on issues, which has become a common ask of the world’s biggest companies in recent years and was top of mind when the research was conducted.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. click image for higher resolution) Some of the other statistics from the report that stood out: Meeting peers.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370