Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). So, how do you train a spokesperson? Train for an Actual Appearance.

Training 52

Training How To Video Corporate 52

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. What information do you always make sure to include in a pitch?

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Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. Media training. PR strategy. The messaging will guide the team through every type of outreach.

Agency 188

Agency Publicity Media Training Training 188

PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.

Pitching 162

Pitching Real Estate Media Relations Trends 162

PRSay

JUNE 15, 2017

Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. 1 reason why journalists reject otherwise relevant pitches. and 11 a.m.,

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Pitching Survey Journalism Conference 126

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Kaden Jacobs, APR, is a vice president at Poston Communications. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Leadership is not merely about managing a team but involves taking personal ownership and accountability.

Agency 71

Agency Leadership Training Big Data 71

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

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Internal International Meeting Leadership 310

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 86

Strategy Brand Branding Leadership 86

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. PR efforts cannot be effective or well-timed without a deep understanding of your audience.

How To 221

How To Media Training Storytelling Financial 221

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Appearing confused, he first said the sign-stealing did not impact his team’s play in 2017.

Conference 202

Conference Training Small Business Leadership 202

Newsfile

FEBRUARY 28, 2024

Spokesperson Training : Equipping designated spokespeople. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 185

Leadership Storytelling Viral Banking 185

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Makes me laugh now.

Hotels 131

Hotels Training Viral Pitching 131

ImPRessions - Crenshaw Communications

JULY 22, 2020

As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. If any of this sounds intimidating, an executive should not hesitate to call on PR pros for formal speaker training. But getting the gig is just the beginning of the hard work.

How To 232

How To Conference B2B Advertising 232

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

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Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Pitching Writing Video 159

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. thought leadership. pre-pitching. The thought leadership program we put together for this B2B assignment is showing great results. media monitoring. key messages. background. briefing doc. attribution. boilerplate.

Publicity 120

Publicity Media Training Interviews B2B 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

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System Agency Media Training Reputation 220

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Build messaging frameworks and train management and employee advocates on them. Here are the guidelines and how to pitch. Formalize it with SMART goals and design appropriate tactics. Do not rush. Plan, plan, plan.

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Internal International Employee Leadership 96

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. This makes sense because lawyers are highly intellectual, trained to be reliant on the logic of precedent, and skeptical too. The space is also attracting a lot of investment. market alone.

Content Marketing 96

Content Marketing Marketing Print Software 96

Melissa Agnes

APRIL 16, 2018

Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. Make sure it’s not a sales pitch. This exercise will help you spark discussions and gain necessary awareness. Make sure this doesn’t happen to you. (If

Internal 133

Internal International Crisis Exercises 133

PRSay

MAY 4, 2020

For a lot of PR people, a big part of their job is pitching their clients as subject matter and thought leaders — I would encourage them to try and apply a higher bar for anything COVID-related. Journalists are constantly inundated with hundreds of pitches every day, so what’s a good way to make sure that your pitch gets noticed?

Report 206

Report Media Pitching Trends 206

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

APRIL 19, 2021

It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast. It’s a discussion we have almost daily in the Spin Sucks Community.

Media 197

Media Newspapers Google Energy 197

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. They both have constituents, revenue needs, and growth goals.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. So just the fact that we have this all-consuming story has been a big change.”. We need something that’s better quality.’”.

Journalism 211

Journalism Report Interviews Meeting 211

Stephen Waddington

AUGUST 29, 2019

What’s your pitch to CIPR members? I want the CIPR to deliver great value to members, supporting them with training and research at all stages or their career regardless of their location or, background. The two reasons I get given for not joining are relevance to their work or career level and access to training and events.

Meeting 96

Meeting Training Ethics Government 96

PRSay

JANUARY 14, 2022

Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. Just a searching for a mystery train. These same principles hold true with your teams. Proactive culture communication must show and tell people why they should join your band and not go solo. “I Bopping through the wild blue.

Communications 164

Communications Trends Nonprofit Radio 164

Sword and the Script

JUNE 27, 2020

How PR has changed because of COVID-19 PR has become more valuable to organizations because (or in spite) of the pandemic, according to a survey by Ragan Communications, which publishes trade news, events, training, and consulting services.

Study 133

Study Publicity Survey Internal 133

Deirdre Breakenridge

JULY 30, 2018

If you aren’t confident that a fair playing field has been created for all competing agencies, you probably don’t want to pitch. If you are pitching on the strength of your social media capabilities, expect the client to evaluate you on your feeds and followers. Do More Than Your Homework. Bring Ideas. It’s not one size fits all.

Agency 150

Agency How To Pitching Communications 150

PRSay

MAY 3, 2019

Here are some topics I’ve identified that you will want to educate yourself about if you want to reach your audiences in this new divided news landscape: How to educate your leadership about these changes and recalibrate their expectations about what really matters. Get more media pitching knowledge from Michael Smart here.

How To 134

How To Education Exercises Newspapers 134

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

MARCH 13, 2024

She found solace and purpose in training dogs and even began contemplating starting her own business, demonstrating her unwavering commitment to growth and resilience. She published her book, developed a curriculum, and pitched her program to key decision-makers, laying the foundation for the next chapter of her journey.

Energy 130

Energy Education System Exercises 130