Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Trends 464

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space.

Publicity 134

Publicity Small Business Trends Leadership 134

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Trend Spotting. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 9, 2021

At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe? Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Make your pitch schedule timely. Find newsworthy stories in your business plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Reputation Management? What is User Experience (UX)? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. See this earlier post for more on better PR with third-party partnerships.

Company 174

Company Conference Corporate Leadership 174

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. How to prep and pitch a byline. Within a thought leadership campaign, B2B bylines should offer value to the reader. Research current news and trends. Make the pitch short and authoritative.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

JULY 26, 2022

You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches.

Media 174

Media Pitching Agency Guidelines 174

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The themes will guide pitch angles, content development, and thought leadership strategy. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126

PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 187

Leadership Storytelling Viral Banking 187

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. And, what trends do you see driving our industry in the next 30 years?

Publicity 174

Publicity Leadership Corporate Agency 174

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. PR should be taking a close look at the content that’s trending. Reporters largely ignored search and social when those trends first took hold…until they couldn’t anymore.

Survey 103

Survey Report Media B2B 103

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. How can you stand out? Salesforce. Conclusion.

How To 120

How To Media Employee Policies 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Critical Mention

APRIL 8, 2018

Once you come to the realization that media monitoring is the way to go (and if we’re lucky enough you decide to use Critical Mention—sorry, just had to plug), next up is convincing leadership. Remember, PR is a client-driven business—leadership is keenly aware of this fact. Track, monitoring and identify industry trends.

Media 64

Media Software Leadership Customer Service 64

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement.

Software 85

Software Pitching Internal International 85

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 3, 2016

It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends. 3) Pitching? Subject Lines Matter.

Pitching 62

Pitching Crisis Policies Corporate 62

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. What’s prompting this trend and do PR pros need an MBA to be successful?

Internal 72

Internal International Interviews Trends 72

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. Communication builds trust and it’s a function of leadership. PR is the guardian of reputation. There are fewer reporters.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Building credibility is an important component of having a good reputation. Competency. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Perfecting the pitch. Sending a good quality pitch to the wrong target.

How To 40

How To Guidelines Pitching Writing 40

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. This means that B2B businesses should be sharing meaningful data along with their messaging when pitching media outlets and journalists. Thought Leadership.

B2B 88

B2B Trends Publicity Engineering 88

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches.

Writing 198

Writing Communications Marketing B2B 198