Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. Where Are Your Attentions Focused?

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Traditional media skills such as radio broadcasting and television production are still vital. As with civilian PR, social media has assumed a dominant role in military public affairs.

Public Affairs 86

Public Affairs Communications Radio Television 86

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 128

Communications Crisis Internal International 128

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. News media depressed and depressing The UK is suffering from news fatigue. Newspaper brands continue to suffer as readers shift from print to digital. This isn’t news. It’s an issue that I wrote about last week.

Print 60

Print Storytelling Newspapers Advertising 60

Melissa Agnes

FEBRUARY 16, 2016

Social media vs. more traditional means of communicating. What I see often these days is that people tend to have social media on the brain when it comes to crisis communications – and rightfully so. However, although social media is an important channel for crisis communication, only sharing to social media is not enough.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

OCTOBER 4, 2016

We have so many of the key ingredients for a robust technology sector: A great network infrastructure , key technologies being spawned from Georgia Tech , several tech-related companies including data services and analytics, a large film and media presence, a healthy set of technology incubators and investment groups.

Technology 104

Technology System Data Leadership 104

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

MAY 8, 2018

3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. Data Mappings: Demographic. Behavioral. Past Purchases. Be Emotive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JANUARY 3, 2017

Going through, in real time, the amount of material available through social media would have been impossible not long ago. Know a PR, marketing or sales leader with compelling ideas fit for print? It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Burrelles Fresh Ideas

MAY 21, 2024

Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media. Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership.

Employee 97

Employee Pinterest Resources System 97

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Mindful Marketing

SEPTEMBER 11, 2015

Prior to FitzGerald, he was an account executive at Professional Media Services, Inc., We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development.

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

MAY 9, 2017

in the morning when the leadership started to arrive for work. I seem to remember having both print and broadcast media in attendance. 6) Media gets in Free. I don’t think so – at least, barring isolated cases of bad actors, not as a matter of systemic failure. It was amazing. The party lasted until about 8:00 a.m.

Publicity 91

Publicity Radio Crisis Crisis Communications 91

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. This is because that country has some complicated media laws that make the media monitoring business difficult). The product does everything you’d expect from a media monitoring tool.

Tools 162

Tools Media Software Analysis 162

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Cision

OCTOBER 31, 2017

Additionally, website analytics, while valuable for linking earned media to incoming leads, doesn’t explore how a specific news story affected the buying cycle. Want to know how to drive revenue growth with earned media measurement? If your brand is more active with the media, print and broadcast are extremely valuable.

Measurement 222

Measurement System Data Analysis 222

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day? 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. No amount of media monitoring is going to measure that!“ Everyone these days has access to the majority of mainstream national media. My answer was, “Nooo!

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 63

Marketing B2B Print Technology 63

ZudePR

MARCH 22, 2018

H: What about the print quality? This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 Putting in place systems to battle these negative thoughts is the only thing you can do. F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Media relations. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. Do it personally. I certainly don’t know.

Journalism 120

Journalism Conference Internal International 120

Contently - Strategy

JULY 31, 2019

As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. ” Functionally, it’s fluff. .”

Content Marketing 111

Content Marketing Marketing Media SEO 111

Waxing UnLyrical

APRIL 2, 2016

You know… the “old” days, back when we didn’t have social media. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Today, social media doesn’t raise eyebrows the way it used to. to get the good old word out. Else why bother?

Strategy 40

Strategy Case Study Community Creativity 40

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225