Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. social media, content, etc.).

Communications 166

Communications Survey Education Leadership 166

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. Check out our services.].

Study 169

Study Communications Survey Pitching 169

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 106

Report Publicity Marketing Pitching 106

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field.

Strategy 104

Strategy Nonprofit Social Media Leadership 104

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 131

Publicity Small Business Trends Leadership 131

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 126

Case Study Study Company B2B 126

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives.

Retail 368

Retail Media B2B Pitching 368

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 131

Technology Study Communications Survey 131

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. click image for higher resolution).

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Based on a survey of over 600 European business leaders in large corporations (CEOs, presidents, managing directors, full-time board members, etc.),

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news.

Journalism 156

Journalism Survey Ethics Report 156

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. The post Corp Comm Frets Leadership in Crisis Comms, says Study appeared first on Sword and the Script.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

JULY 7, 2021

We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. While most news isn’t always flashy, adding new elements can secure media attention. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

Engineering 98

Engineering Television Travel Financial 98

Landis PR

APRIL 29, 2024

Relatively few major players on the media field: Finland’s news media environment features a strong regional press, a strong Public Service Broadcasting (Yle), one widely read national daily ( Helsingin Sanomat ), and two popular evening tabloids ( Ilta-Sanomat and Iltalehti ), both reaching over half of the adult population.

Radio 64

Radio Pinterest Television Government 64

PRSay

MARCH 21, 2022

In the company’s January survey of 2,547 journalists, 44 percent agreed that the way companies shared information was outdated, down from 61 percent in 2021. Sixty percent of the reporters surveyed described their relationships with PR professionals as “mutually beneficial.”

Report 176

Report Survey Pitching Journalism 176

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. This means it is more important than ever to get more value out of existing media relations efforts. Nobody Watches the Media like the Media. The survey also highlights the cumulative nature of effective media relations.

Study 60

Study Publicity Survey Engineering 60

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Meltwater acquires social media influencer platform. While we’re on pitching, Spin Sucks looks at tips from recent surveys.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JULY 16, 2019

I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. Lack of a commitment by senior leadership.”. “We’re The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. We’re in a very competitive market.”.

Publicity 92

Publicity Survey Local Writing 92

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. What do these priorities mean for the importance of public relations as a discipline?

Agency 223

Agency Survey SEO Social Media 223

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 94

Media Relations Automotive Media Survey 94

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 3) “Thought leadership can’t be outsourced. Also see these related posts: Is Media Relations Getting Harder?

Corporate 75

Corporate Communications Survey Employee 75

Garrett Public Relations

MARCH 14, 2021

The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […]. appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals.

Survey 176

Survey Publicity Marketing Small Business 176

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 101

Interviews Publicity Technology Social Media 101

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder.

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 149

Employee Print Writing Survey 149

Communications Conversations

OCTOBER 10, 2018

Take a peek at this salary survey from The Creative Group. You notice social media specialist and social media manager listed–but not social jobs above that. The social media career path is pretty short–as in 2-3 steps short (and may is pretty limited, too, capping out at under 100k).

Social Media 109

Social Media Media Corporate Survey 109

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Sadly, a recent Nasdaq Public Relations Services / PR News poll found that nearly half (48%) of the communicators surveyed lack a crisis plan.

Skype 170

Skype Interviews Crisis Communications Crisis 170