ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . When big things are happening at your organization, it makes the PR roadmap fairly clear.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 113

Media Relations Media Survey Pitching 113

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Happy to structure a business customer survey to assess the value of key service differentiators? Then you’ll probably do well in B2B public relations. There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. .

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 103

Survey Report Media B2B 103

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. TechCrunch 85%.

Study 172

Study Communications Survey Pitching 172

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 170

Report Local Media Pitching 170

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Sixty percent of the reporters surveyed described their relationships with PR professionals as “mutually beneficial.”

Report 176

Report Survey Pitching Journalism 176

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years.

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. What, if anything, can legacy media organizations do to engage this audience? It doesn’t mean dumbing down the news. It makes our journalism better.

Journalism 148

Journalism Newspapers Policies Writing 148

Flack's Revenge

OCTOBER 3, 2018

It offers more runway to tell stories, share messages and drive thought leadership than the typical press mention. This makes it harder to earn coverage, as Frank Strong pointed out in his post This is How the Sorry State of Media Relations Ends. A new Era of Media Relations. And why not? You Own it, You Break it.

Media Relations 24

Media Relations Media Pitching Content Marketing 24

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. In Japan—a country long known for its deference to leadership—trust is down 18 percent.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Sword and the Script

JANUARY 15, 2019

There several studies on it like this one from Forrester that the Wall Street Journal reported. I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. >>> See this related post: 6 Ways to Get More from your PR Agency.

Agency 78

Agency Leadership Corporate Training 78

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Infographics 72

Infographics Brand Branding Video 72

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. Pictured with a Freightliner Cascadia Sleeper).

Meeting 83

Meeting Automotive Media Transportation 83

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. It’s changed the way we do our jobs. ” We’ve got to be comfortable with that role.

Ethics 79

Ethics Corporate Leadership Groups 79

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

JULY 24, 2018

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers.

Trends 52

Trends Trade Shows Agency Communications 52

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. James Grunig assembled a team of six public relations academics and practitioners under his leadership. Grunig; Prism Journal (2009).

Communications 60

Communications Analysis Web Handbook 60