Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy.

Survey 74

Survey Industry Communications Corporate 74

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JANUARY 3, 2017

Going through, in real time, the amount of material available through social media would have been impossible not long ago. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. He is active on several social media sites including Twitter: @ErikSherman.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Check out Do Your Headlines Measure Up?

Writing 40

Writing SEO Web Content Marketing 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Download our white paper. Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Too much measurement is better than too little. Integration with the business.

Measurement 222

Measurement System Data Analysis 222

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 99

How To System Measurement Data 99

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 118

B2B Mobile Content Marketing SEO 118

Beyond PR

MARCH 17, 2016

Social Media Marketing. For businesses, social media provides a means to communicate directly and honestly with audiences. Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels.

Marketing 40

Marketing Small Business Web Nonprofit 40

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth. PR is a process.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. SlideShare is an undervalued social media outlet and this very report can be found on SlideShare and is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Step 1: Gain Buy-In of Senior Leadership. Step 4: Measure Success.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Social was tied to most of these posts for two of the three companies. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72