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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. Pretty much anything that’s trending will already be discussed in trades.

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Meet the Media: Kevin Linger, Managing Editor & Producer at Fleet Equipment

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 102
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

As editor, I write articles and manage multimedia content for the brand. Can you tell us what types of stories, trends or issues are on your radar now? I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018.

Meeting 76
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. Just ask Google.

Analytics 170
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How to Write an Eye-Catching Press Release Headline

PR Fuel

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52
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Meet the Media: Alan Adler, Midwest Bureau Chief for FreightWaves

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started?

Meeting 75
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Meet the Media: Jade Brasher, Senior Editor at FleetOwner

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 104