Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. 2 Kathi Kruse. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

MAY 31, 2016

The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it. Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Ishmael's Corner

APRIL 21, 2015

Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques. Uncategorized atomized content Intel communications Intel PR media relations storytelling techniques'

Company 60

Company Media Storytelling Interviews 60

Ishmael's Corner

AUGUST 21, 2015

The Art Of Storytelling In Business Communications And Public Relations. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Crisis Measurement Communications 60

Doctor Spin

MAY 30, 2023

Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere). This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Journal of Personality and Social Psychology, 95 (4), 810–825.

Publicity 52

Publicity eBook Ethics Resources 52

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Again, refer to your plan. Keep your content fresh and updated.

Storytelling 180

Storytelling Writing Journalism Creativity 180

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. This is your monthly summary of all the news out of the PR technology community.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. “Content marketing will revolve more around individuals and storytelling components. You can find all posts that reference OnePitch here. You can find all posts that reference Talkwalker here. 13) Personal stories drive stronger connections.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

Overview: In reference to Office Space (the movie), 2Bobs is a podcast that entertains and informs. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. Overview: Can we trust our memory? Can we actually multitask?

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. We are the storytellers and content marketing should be our domain. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

SEPTEMBER 18, 2014

Public relations education now trumps journalism. This is new, according to Thurlow, because, “Historically in Canada, most PR practitioners had a journalism degree.”. Alternatively, perhaps public relations is a best-kept secret in corporate Canada.

Study 99

Study Measurement Survey Education 99

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. They don’t want to refer to a dictionary. But they don’t want a lecture. They don’t want to think too hard.

Blogging 120

Blogging How To Infographics Writing 120

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. But the reporter must refer to other sources and proof points. in advance of any conversation so that you can refer to it later, if need be. Sulzburger, thus breaking the agreement. Consider the nuance here.

Guidelines 136

Guidelines Crisis Management Report Meeting 136

Contently - Strategy

JULY 31, 2019

A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Data-driven. Hub and spoke.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52