The Proactive Report

FEBRUARY 27, 2021

It is not possible to use someone else’s material without reference all the time. You can undoubtedly avoid this problem by coordinating your notes and arranging a whole series of references along the way. There are different reference styles, and each has its standards for references.

Engineering 130

Engineering Reputation Data Advertising 130

Agility PR Solutions

MAY 9, 2021

On April 14, full page ads in The New York Times, The Wall Street Journal and the Washington Post declared: “We Stand for Democracy.” The statement does not refer to […]. Signed by 107 CEOs of publicly traded corporations, the statement itself was essentially a generic endorsement of the right for all American citizens to vote.

Brand 78

Brand Branding Journalism Corporate 78

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content. Promoting Content.

Social Media 226

Social Media Media Journalism Study 226

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). The problem is bigger than PR and even journalism. Yet journalism can combat fake news. make reality far too malleable.

Journalism 156

Journalism Ethics Customer Service Report 156

PRSay

DECEMBER 14, 2021

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. This is like buying land in Manhattan 250 years ago as the city is being built,” Andrew Kiguel, chief executive of Tokens.com, told The Wall Street Journal.

Real Estate 153

Real Estate Journalism Construction Newspapers 153

Doctor Spin

DECEMBER 4, 2023

Source: British Journal of Political Science 1 Marsh, C. British Journal of Political Science, 15, 51 – 74. Source: Journal of Applied Social Psychology 2 Mehrabian, L. Journal of Applied Social Psychology , 28, 2119–2130. Source: Journal of Communication 5 Gunther, A.C. Journal of Communication, 54: 55–70.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Though the terms can be used interchangeably, they refer to different things. Sponsored content is often confused with native advertising , but it’s actually a subset of it. Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Buchanan PR

MARCH 28, 2023

It refers to deliberately misleading and false information that is spread through the news and online. Media bias refers to the tendency of news outlets to present information in a way that supports a particular political or social agenda. You can use online resources such as AllSides to see where certain outlets rank in their bias.

Media 79

Media Crisis Journalism Tools 79

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Mr Wilson’s contemporaneous tweets referring to the story can be found here.

Ethics 60

Ethics Journalism Banking Media 60

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis.

Skype 200

Skype How To Crisis Pitching 200

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Doctor Spin

OCTOBER 9, 2023

This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill. Organization Development Journal. Organization Development Journal. Source: Hargis, M. & & Watt, John 3 Hargis, M. & & Watt, John.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Doctor Spin

FEBRUARY 26, 2024

Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment. Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. Referral ask. Show appreciation for the recipient’s opinion and network.

eBook 52

eBook Journalism Course Examples 52

Doctor Spin

DECEMBER 16, 2023

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. Source: Nursing Times 3 Smith, R. link] 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 370

Training Media Training Reputation Crisis Communications 370

Doctor Spin

DECEMBER 3, 2023

Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment. Source: European Journal of Social Psychology 2 Bargh, J. Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment.

eBook 52

eBook Journalism Examples Resources 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Data Journalism. Data journalism entails gathering internally bred data and turning that information into marketable stories, may they be earned media pitches or brand-published content.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

JUNE 4, 2018

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. Power is the toxic element that poisons leaders who are in a position to control people. A condition that isn’t gender specific.

Leadership 150

Leadership Crisis Journalism Meeting 150

OnePitch

SEPTEMBER 14, 2022

For reference, the WSJ Pro Venture Capital covers venture capital and the global startup ecosystem and is “a premium membership product for elite practitioners, powered by The Wall Street Journal’s peerless reporting.” Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

Pitching 68

Pitching How To Journalism Interviews 68

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

NewsWhip

JANUARY 3, 2024

To make that a little easier, I assembled a Quick Reference Guide for this year’s elections. And they will certainly shape the business and economic climate, and therefore need to be part of the calculus for CEO, CFO, or head of strategy.

Data 113

Data Strategy Brand Branding 113

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

AUGUST 3, 2020

On Juneteenth, the Associated Press announced that the letter “b” in Black is to now be capitalized when referring to race and ethnicity. Although it was a historic decision made by the 174-year-old standard-bearer for journalism, AP was not the first major outlet to make the switch in June. Making a historic decision.

Transportation 159

Transportation Banking System Journalism 159

PRSay

SEPTEMBER 25, 2019

Do you know what most teenagers’ frame of reference is for office jobs? This all spills onto the page while I journal for a little while. He thought for a minute and said, “Well, first you started off by getting focused…” And that’s when I knew the whole experience had been worth it. Up until then I wasn’t sure.

Exercises 142

Exercises Writing Journalism Advertising 142

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it.

Ethics 90

Ethics Journalism Radio Television 90

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. So, focus on the higher DA/DR opportunities where you can. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

JULY 18, 2018

The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

Interviews 136

Interviews Construction Report Journalism 136

Marketwired

DECEMBER 8, 2015

Her journey began in college when a professor inspired her to pursue a career in journalism. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. I definitely think that it is. Yet they’re really simply PR pieces. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174