ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. Last month, Burrelles announced it too had partnered with TVEyes for its monitoring tech.

Pitching 78

Pitching Instagram Survey Data 78

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of television and radio, they must wait and see or check the newscasts’ scheduled programming guide as a way of knowing what stories are offered. .

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

FEBRUARY 16, 2016

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Bianchi Biz Blog

JUNE 21, 2021

I wouldn’t describe this as a “fun” story, but it was heartbreaking, somewhat surreal and deeply meaningful to me to cover the story of my hometown newspaper, an institution that meant so much to the local community and gave me my start in journalism. How long have you been in journalism and how did you get started?

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 90

Meeting Transportation Media Journalism 90

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry! Thank you very much!

Television 120

Television Social Media Sports Travel 120

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Similar to trade journals, podcasts cover an array of niche subjects. Explain this to your client and show examples of past work to support your point.

Media Relations 117

Media Relations Publicity Media Blogging 117

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

Media Relations 115

Media Relations Media Print Newspapers 115

Deirdre Breakenridge

NOVEMBER 8, 2015

She pitched her idea to VRIDEO and convinced them to donate the gear and the work effort to splice the footage together. The goal was to create short content for social media (no longer than 15 seconds long) and content for Kickstarter updates and challenges. And vote – vote for Pioneers in Skirts !!

Film 150

Film Social Media Video Writing 150

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Send More Multimedia in PR Pitches. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. My job as a television journalist taught me shooting and editing. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. Expect that pay-walled outlets like The Wall Street Journal may be problematic.

Measurement 52

Measurement Communications Survey System 52

Bad Pitch Blog

AUGUST 11, 2007

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Josh gives insight on how he likes to be pitched. Alan details this for one of his clients.

Journalism 40

Journalism Television Pitching Measurement 40

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly. .’ ’ It might have put Don and Peggy out of business.

Media 34

Media Mobile Pinterest Journalism 34

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! Today he’s on his own. Want to be part of the Off Script series?

Technology 61

Technology Marketing Retail Interviews 61

Flatiron Communications

NOVEMBER 14, 2014

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co billion people — logging on at least monthly. .’ ’ It might have put Don and Peggy out of business.

Media 28

Media Mobile Pinterest Journalism 28

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. According to Nielsen, the average American spends 158 hours each month watching television(!!). I'm either on or off. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114