Journalism Local Pitching Television 
PRSay
MARCH 18, 2020
At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle.
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.
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PRSay
MAY 23, 2018
An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets.
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.
Sword and the Script
FEBRUARY 20, 2018
As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.
Bianchi Biz Blog
MARCH 11, 2024
NEWSnet is an American news-oriented free-to-air television network and newscast production company. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD.
Bianchi Biz Blog
JUNE 21, 2021
I wouldn’t describe this as a “fun” story, but it was heartbreaking, somewhat surreal and deeply meaningful to me to cover the story of my hometown newspaper, an institution that meant so much to the local community and gave me my start in journalism. How long have you been in journalism and how did you get started?
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