Consumer Journalism Pitching Television 
Onclusive
FEBRUARY 22, 2018
“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. How did that translate to PR?
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. The pros and cons of sponsored content in PR.
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Cision
OCTOBER 16, 2015
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page.
Bianchi Biz Blog
SEPTEMBER 26, 2022
I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?
Sword and the Script
FEBRUARY 20, 2018
When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.
Communications Conversations
DECEMBER 5, 2019
Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. My background in journalism, public relations, communications and advocacy has been a great fit for this work. My job as a television journalist taught me shooting and editing. It strengthened my writing skills.
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.
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