Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio.

Transportation 99

Transportation Meeting Newspapers Media 99

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

PRSay

SEPTEMBER 6, 2022

She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls. It makes our journalism better. It doesn’t mean dumbing down the news. Young adults are far too smart for that.

Journalism 148

Journalism Newspapers Policies Writing 148

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 77

Engineering Automotive Agriculture Media 77

Communications Conversations

JUNE 28, 2018

My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. Why or why not?

Sports 113

Sports Travel Television Agency 113

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features.

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I love learning, traveling and getting to know people and places. Born in Pittsburgh, Penn.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

APRIL 3, 2023

Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News.

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

MAY 2, 2022

How long have you been in journalism and how did you get started? I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). I live in Florida and visit the beach almost every day.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? I also love to travel and am proud to tell people where my roots are. Describe the craziest or most fun story you have written. Any pet peeves with PR people?

Meeting 74

Meeting Report Automotive Media 74

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

Pitching 120

Pitching Travel Trends Print 120

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Just this year, FleetOwner won a Jesse H. What elements or characteristics do you look for in a story?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. If I could go back in time, I would travel to … northern Spain, Leon to experience the life of my grandparents and great grandparents.

Automotive 245

Automotive Resources Strategy Consumer 245

Bianchi Biz Blog

MARCH 21, 2022

How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. I enjoy baking, particularly old family recipes, and traveling anywhere I can. I’ve been a journalist for 22 years.

Meeting 73

Meeting Newspapers Agriculture Media 73

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

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Publicity Leadership Corporate Agency 174

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? My hobbies outside of work include…swimming, fishing, reading and traveling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. This may not be as easy as it sounds given travel schedules and other commitments, but it’s important to seize the opportunity. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

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Meeting Public Affairs Trade Shows Journalism 110

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

The Resolution Blog

OCTOBER 13, 2015

We caught up with Gisele Navarro, head of media relations to find out their secrets. Everyone in our team has been trained to become the digital PR executives they are today - with diverse backgrounds that go from journalism to music production to acting. What mix of skill sets are behind your success?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful? How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Cision

JULY 20, 2016

You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more. What are the keys to media relations success? In order to be successful in media relations, you need to start by building trust and an authentic relationship with editors. Rapid Fire Round.

Leadership 120

Leadership Local Pitching Social Media 120

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. I, for instance, edit travel content for Expedia. It also helps to do some homework on the outlets to make sure they’re still viable. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. How long have you been in journalism and how did you get started? Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

Landis PR

MARCH 29, 2021

I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers. My upbringing made me realize that everyone has a story, and that’s what led me to pursue journalism. Tell us about your dream assignment. Finish this sentence: If I am not reporting I am….

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. The types of backlinks that affect search can’t be purchased. So how do you earn links?

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Google Banking Engineering Web 131

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Bianchi Biz Blog

FEBRUARY 8, 2021

How long have you been in journalism and how did you get started? I got my start in journalism when I pitched a story about a cutting tool innovation. Travelling during non-pandemic times. Whenever I can tie the technology to an actual use case, the result is a winning story. I was offered the opportunity to write a column.

Technology 56

Technology Meeting Automotive Media 56

PRSay

MAY 8, 2020

Not only do you have a way to get your content to its target audience during the pandemic, but news stations also have another way of interviewing your sources if they can’t meet in person or travel to a studio. Updates on the pandemic are coming fast, and that makes things difficult for both PR teams and the media.

Skype 198

Skype Media Interviews Advertising 198

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? As I mentioned, I’ve done all sorts of things in media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

SEPTEMBER 8, 2016

My hobbies outside of work include…golf, travel and trying new restaurants. The key is understanding what the media wants from your brand’s outreach. Learn how different journalists are using social media and the role it should play in your media relations strategy. You too can be a headline maker. .

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If Because we had placed the story, I proudly asked my client if he had seen the morning paper.

Newspapers 73

Newspapers Print Radio Local 73

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

Interviews 48

Interviews Radio Journalism Newspapers 48