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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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The Death of the Press Release.

Maxim Behar

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0 My advice: if you know how to write it, tweet it.

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Content Curation’s Last stand?

Flack's Revenge

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder.

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Meet the Media: Nicole Wakelin, Freelance Automotive Journalist

Bianchi Biz Blog

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. How long have you been in journalism and how did you get started? I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd.